Services
We integrate our marketing services across four primary areas.
We build great brands. Here are just a few:
Here’s the “Confidence” campaign we recently launched for Georgia Urology.
There’s a lot to digital marketing, and we do it all. Just ask the Atlanta Science Festival.
THE ATLANTA SCIENCE FESTIVAL BRINGS TOGETHER
OVER 41,000 ATTENDEES
ACROSS THE ATLANTA AREA
TO CELEBRATE THE WONDER OF SCIENCE.
THIS TWO-WEEK EVENT HAS EXPERIENCED
EXPLOSIVE GROWTH IN AWARENESS AND ATTENTION
OVER THE PAST THREE YEARS, AND OUR UNIQUE
DIGITAL MARKETING STRATEGY IS ONE REASON WHY.
THE LENZ TEAM DEVELOPED
COUNTLESS BLOGS,
VIDEOS, AND INFOGRAPHICS
TO DRIVE INTEREST IN THE FESTIVAL
AND TRAFFIC TO THE WEBSITE.
SINCE THE START OF OUR PARTNERSHIP
THE ASF WEBSITE HAS HAD
222,644 UNIQUE VISITORS
AND MORE THAN
954,000 PAGEVIEWS.
OUR EFFORTS HAVE GROWN
ASF’S FACEBOOK FOLLOWING FROM
6,537 TO 24,055 (268% INCREASE)
AS WELL AS GARNERED
765,000 IMPRESSIONS
AND 38,441 ENGAGEMENTS
SIMILARLY, ASF TWITTER FOLLOWING HAS GROWN
FROM 1,975 TO 3,023
(53% INCREASE)
THE ACCOUNT HAS GARNERED
1,012,328 IMPRESSIONS,
AND OUR CONTENT HAS RECEIVED
14,398 ENGAGEMENTS.
Lenz public relations efforts help strengthen Atlanta Allergy & Asthma’s reputation by gaining an abundance of local, regional, and national publicity across print, digital, television, and radio platforms.
IN 2018, ATLANTA ALLERGY & ASTHMA‘S
MEDIA ATTENTION RECEIVED THE FOLLOWING
MEDIA MONITORING ESTIMATES:
A LOCAL MARKET VIEWERSHIP
(TELEVISION + RADIO) OF
1,818,124,
A REACH OF (PRINT + ONLINE) OF
MORE THAN 47,000,000,
AND AN AD VALUE EQUIVALENCY OF
$521,618.43.
Whether it’s a daily pollen count update or a
breakthrough in allergy or asthma treatment,
the stories we pitch attract
radio journalists from across the dial.
Additionally, we regularly book
Atlanta Allergy & Asthma physicians on
The Weekly Check-Up,
a Lenz-owned healthcare talk show
airing on WSB Radio which draws approximately
50,000 listeners per week.
We help readers stay aware
of Atlanta Allergy & Asthma
by offering its physicians as
solid sources
in news stories.
This includes websites and
healthcare blogs such as
WebMD, USA Today, and Self,
and print outlets including the
Atlanta Journal Consitution
and Atlanta magazine.
