Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United States, SouthCoast Health recognized it was a crucial time to solidify their telemedicine offerings to ensure community members could safely access the medical care they needed. The practice reached to Lenz for help in developing messaging, promotional assets, and marketing strategy for pushing out this service offering.

Our plan included a comprehensive suite of digital assets that would get the word out to existing and new patients.

• A new web page
  • https://www.southcoasthealth.com/virtualvisits
• Three local news stories
  • https://www.wsav.com/news/coronavirus/doctors-visits-down-amid-ongoing-covid-19-pandemic-medical-expert-says/
  • https://www.wtoc.com/2020/07/07/planning-summer-road-trip-heres-doctors-advice-how-stay-healthy/
  • https://www.wtoc.com/2020/06/29/keeping-safe-during-covid-summer/
• 3 blog posts, including:
  • https://www.southcoasthealth.com/posts/view/89-when-it-comes-to-pediatric-wellness-exams-sooner-is-better-than-later
  • https://www.southcoasthealth.com/posts/view/267-southcoast-health-warns-not-to-ignore-health-concerns
  • https://www.southcoasthealth.com/posts/view/258-sch-covid-19-procedures
• 4+ week paid social video campaign
  • https://www.facebook.com/285319860724/videos/504533230432868
• 40+ social posts, including:
  • https://www.facebook.com/SouthCoastWellness/posts/10164967449510725
  • https://www.facebook.com/SouthCoastWellness/posts/10164917060860725
  • https://www.facebook.com/SouthCoastWellness/posts/10165072303315725
• corresponding social post engagement campaign

To see examples of what this digital campaign looked like, keep scrolling or click the links above. If you would like Lenz’s assistance promoting new and exciting ventures for your company, click here to reach out to us today.