Two physicians working in an office wearing masks.

As many of Lenz’s clients contended with the onset of COVID-19, our team strategized communication plans for practices to educate and update their patient bases. Through these content strategies, we helped explain shifting procedures, safety precautions, new telemedicine operations, and reopening plans. 

Georgia Urology—the largest urology practice in the southeast, with 50 physicians and more than 30 locations—faced the challenge of keeping their large patient base up to date on near-constant changes to their operation. Lenz stepped in and worked with the internal marketing team to disseminate information through a wide array of digital channels, helping the practice remain a trusted source of information for its patients.

Due in part to Georgia Urology and Lenz’s collaboration, the practice saw several record months of online engagement: 

  • Seven e-blasts/e-newsletters with the best performing metrics ever with 3,678 clicks and 45,500+ opens. The sendouts drove +99% more traffic to the site and +670% higher appointment requests than an average day
  • 10+ design projects 
  • 18 blogs and new posts published March-May, receiving more than 7k pageviews
  • 10+ web projects including a new telemedicine hub, video library, updated content, and optimizations to the site
  • An initiative of activating Georgia Urology physicians to make and publish YouTube videos for patients
  • March 31 and April 30, 2020 were two of the three best-performing days in the website’s history in terms of traffic coming to the site
  • Online appointment requests saw unprecedented numbers with 1,414% higher-than-average submissions in Q1 and 2,578% more in April.
  • PR efforts garnered 121 media hits in the first quarter of 2020, with a focus on the practice’s adoption of telemedicine 

Here’s a great example of those efforts:

Screenshot of a advertisement for Georgia Urology's medicine practices.

Need assistance with your healthcare marketing in the time of a pandemic? The experts at Lenz Marketing are here to help! Click here to contact us to see how we can help your practice roll out communications to your patients

Photo of Atlanta Allergy Physician on Weather Channel interview.

Lenz Media Relations Manager Jon Waterhouse recently coordinated a series of interviews with The Weather Channel, featuring physicians from Atlanta Allergy & Asthma. In the segments, the allergists discussed the difference between allergy and coronavirus symptoms, among other topics. 

Click here to watch the interviews. Want Lenz’s help with managing public relations for your company? Click here to get in contact with us.

By Richard J. Lenz

Perspective is everything, especially when your goal is wisdom. Try to describe your hand accurately when it is held half an inch from your face: you can’t. When you move it further away, it becomes much more obvious what you’ve been looking at.

When we gain perspective about this tough period we are all living through, I wonder what important lessons will we have gained? And what will we have lost?

There’s a very funny John Mulaney joke where he remarks how his boomer dad keeps going into a room to read about World War II — as if he was cramming for some World War II quiz show.

His father’s interest may relate to wanting to understand the most impactful event of the 20th Century, which not only produced immeasurable global destruction, suffering, and genocide but paradoxically also gave us the “Greatest Generation” and biggest economic boom in America. Those that lived through it, they ultimately shaped our values, ethics, and spirit for the next 60 years with incredible ingenuity, service, and humility.

Comparing this pandemic to “war” is not 100 percent accurate. However — as in wartime – our personal, family, and work lives are being hit with wrenching news as we all are trying to keep moving in a positive direction while making uncertain plans.

My hope and faith is that the American people, as in wartime, will bring our best selves to the task, and at the other end of this period there will be an awakening and reorientation that sets a positive course – and more good will eventually come from this bad.

Already, I am seeing evidence of this everywhere.

Perhaps we may have learned that much of what we thought was important is less so now. And what we took for granted is now quite precious: Big things like competent and honest government, a fully functioning economy, and feeling safe in public spaces. And smaller things like a child’s birthday party, a dinner with friends, and a hug from a loved one you can’t quite touch.

Screenshot of Christine Mahin's desk.

Since mid-March, #TeamLenz has been working at home to ensure the safety of our team. It wasn’t an easy decision to leave our offices in Decatur Square and transition to working remotely, but our employees were dedicated to doing our part to stop the spread of COVID-19. 

To celebrate how our incredible workers stay productive during these trying times, we created a social media series, “Desk of the Day.” This series features photos of our work-from-homes spaces, and gives a behind-the-scenes glimpse into how our team members continue to do incredible work for all of our clients, even in the face of a pandemic.  

Check out the series below! 

Ben Barnes, Creative Director 

Headshot of Ben Barnes and screenshot of his desk.

“I use this space for my personal art projects as well as my daily work so it’s part art supply storage, part workspace. My desk is actually a giant light table covered in cutting mats that I use for larger x-acto projects. It’s been very inspiring working in this environment as I typically have limited time to spend here. The walls around my desk are a gallery for my kid’s art projects which I love seeing every day. I hate the circumstances that have caused us to be working remotely, but I love all the extra time I get to spend with my wife and kids.”

Carey Blankenship, Digital Content Specialist 

Headshot of Carey with a screenshot of her work from home office.

“Since I’m a fiction writer too, I’ve already got an incredible work from home space. For those struggling with this new reality, I find what really helps is being strict about your schedule BUT also finding ways to squeeze in what you love. Light a candle, wear a comfy blanket, but also eliminate distractions like TV or Animal Crossing (which I’m playing a lot of as soon as work is over!)”

Christine Mahin, Accounts and Operations Director 

Headshot of Christine Mahin with a screenshot of her work from home office.

“Growing up an only child, I always craved alone time, so it has come as a real surprise to me how desperately I miss my Lenz work family. But it’s made every phone call I have with my teammates so much more special and meaningful.

There are absolutely benefits from working at home (I’m looking at you, Lulu Lemon pants), but I can’t wait to get back into the office and collaborate with my friends and coworkers.”

Meagan Maron, Account Manager

Headshot of Meagan Maron with a screenshot of her work from home office.

“After a recent move to a smaller space, I got rid of my desk. So, when it came time to set-up a home office for social distancing, I had to get creative and work with what I had. I cleared off my grandmother’s antique table in the corner of my room and pulled out an old stool from childhood for an office chair.

My mousepad is a Father’s Day gift I gave my dad when I was little. He gave it back to me when I got my first job. I used my Art History textbook to give the monitor extra height. All of these items make my working from home space cozy and comforting.”

Anna Laura McGranahan, Media Coordinator

Headshot of Anna Laura McGranahan with a screenshot of her work from home office.

“I’m definitely missing Team Lenz, but I’ve been spending a lot of time with my furry coworker, Percy. The desk I had in my room was too small for my work monitors, so I ended up moving my kitchen table into my bedroom and it’s working great! I hope everyone is staying safe and well. We’ll get through this together!”

Lizzi Skipper, Web Developer

Headshot of Lizzi Skipper with a screenshot of her work from home office.

“Working from home is challenging, but it also pushes me to be more innovative in ways I communicate with coworkers and clients. The best part is being able to work in PJs and having daily emotional support from my furry friends!”

Annice Wyatt, Intern 

Headshot of Annice Wyatt with a screenshot of her work from home desk.

“I started working at Lenz about two weeks before we began working remotely. I was definitely nervous at first — being so new to the company. However, communication and productivity are at an all-time high. We are all getting so much amazing work done for our clients. Working with such an incredible team of people has been a major highlight and honor even during these challenging times.”

Want Lenz to assist you with all your marketing needs? We’d love to speak with you and learn about your company goals. Click here to reach out to #TeamLenz today! 

Woman sitting on the sofa while making video call over laptop with her doctor.

To this day, our team at Lenz is regularly asked: Do patients really choose their doctors and care team online? The answer, of course, is a resounding yes.

Lenz Marketing, Atlanta’s lead healthcare marketing agency, has always known the benefits and importance of digital marketing for medical organizations. For years, we’ve worked with our clients to generate successful campaigns that allow prospective patients to find them online at the right time, and with the right message. 

Here are some important statistics that illustrate how healthcare decisions are being made online.  

  • 5% of all Google searches are health-related. 
    • About 57% of baby boomers have searched for healthcare and wellness information in the past few years. 
    • 43% of millennials are likely to find new health care practices to start visiting regularly in the next few years. 
  • Search drives 3x more visitors to hospital sites compared to non-search. 
  • 83% of patients say they visited a hospital’s website before they ever made an appointment. 
    • However, 61% of patients often compare at least two different hospitals before picking their location. 
  • “Near-me” searches related to health-care have doubled since 2015. 
  • 88% of those looking for health information start with search engines, such as Google or Bing. 
  • 48% of patients spent two weeks researching before booking an appointment.  
  • 84% patients trust online reviews as much as recommendations from people they know. 
  • These percentages represent the number of people who googled information before scheduling an appointment with a particular type of healthcare professional:
    • 67% clinics.
    • 69% hospitals.
    • 71% dentists.
    • 71% physicians and surgery.
    • 74% optometrists. 
    • 84% physical therapists.
  • When patients come across a paid search ad, they:
    • conduct searches for more information: 26%.
    • begin the research process: 38%.
    • visit the website of the treatment center that was advertised: 39%.
    • consider a treatment center that was advertised: 36%.

All this to say, the internet will continue to be an invaluable space for healthcare organizations to reach new and existing patients. Is your practice prepared? If you’re unsure, we’d love to have conversations about how Team Lenz can help. 

Resources: 

Lenz recently hosted “Marketing Telehealth in the time of COVID-19,” a webinar designed to help healthcare providers navigate the opportunities and challenges they are facing during the pandemic.

The webinar was presented by Vice President of Marketing Mike Killeen and Marketing Specialist Tom Bell. 

Over 70 participants tuned in for a discussion concerning how hospitals, physician practices, healthcare leaders, and clinicians can make the most of telehealth to care for their patients during this crisis while positioning their practices for growth when the crisis has passed. Killeen and Bell also examined how best practices for branding, marketing, and communications can be applied to telehealth for better results.

Topics included:

  • Major telehealth trends and how they impact our audiences.
  • What practices are doing now to adopt telehealth during the crisis.
  • How loosening regulations have impacted healthcare business.
  • Best practices for branding telehealth experience.
  • How to successfully market telehealth services – and grow practices.
  • Tips to improve video presentations when connecting with patients.
  • Opportunities to plan for after the crisis subsides.

Among those who attended were:

  • Hospital and practice administrators/leadership
  • Physicians
  • Chief Marketing officers
  • Healthcare consultants
  • Media

Didn’t get a chance to tune into the webinar live? You can view the full discussion here. 

If you have any further questions about marketing telemedicine, the experts at Lenz Marketing would love to help. Click here to reach out to us today