With over 2.4 billion monthly users, Facebook is a fantastic asset for medical practices and businesses to connect with patients and potential new customers. However, if you have multiple brick and mortar locations, it can be complicated to properly reflect your entire company on one Facebook page. This is where Facebook Location pages can help.

Here’s why your business needs Facebook Location pages:

What Is a Facebook Location Page? 

Think of a Facebook Location page as a piece of digital real estate. Each one you create for your company is reflective of the brick and mortar locations associated with your practice or company. For example, if you have locations in Atlanta and Tampa, you should create Location pages for each location and each will be properly associated with your business page.

Facebook Location pages have a parent-child relationship, in which the main company page acts as a “parent” or “corporate” page and each location has a child relation. Location pages allow you to create individualized “child” pages while remaining affiliated with your main company page. Therefore, while you may have a Facebook page named after your business, each location page will be created underneath the page, connecting all of the locations to the main business.

What are the Benefits of Facebook Location Pages?

If you have multiple brick-and-mortar locations, it could be hurting you not to have Facebook Location pages set up. Here are some of the benefits you should keep in mind:

SEO 

Search engine optimization (SEO) implements best practices to increase your website’s discoverability and rankings in organic search results. This same principle applies to people searching on Facebook. Creating location pages for each of your locations on your company’s Facebook page increases the likelihood that your business will show up in search results. Fully optimized Facebook location pages will help more people find you.

Contact Information

The “about” section of your Facebook page tells viewers essential details about your business. This includes hours of operation, street address, and contact information.

Enabling Facebook location pages makes it easy to add the correct information for individual locations, therefore making it easier for potential patients and customers to find wherever your business is located.

Ease of Access

Integrating all locations under the main company page makes it easier to see who has access to each page and helps manage individual locations. You can also set the main location page to share all posts to individual locations or manage each location page separately. Learn more about managing Location pages.

How Can Facebook Location Pages Help My Business?

Here are some ways location pages can benefit your business:

Encourage Check-Ins

Whenever a user writes a status on Facebook, they have the option to “check-in” wherever they are. If they choose to do so, that location’s information is shared with their entire network.

An optimized location page is a great way to pop up first in their search results and make your business more visible to nearby visitors. The more check-ins your business receives, the more new faces can discover your business.

Recommendations 

Once you set up Facebook locations, you will have the option to receive recommendations on each of the individual pages. By enabling this feature, patients and customers won’t be leaving recommendations on your main company page. Instead, they will leave them on the correct location page.

This is a fantastic way to build trust with the local audience around that brick and mortar location.

Get In Touch

You will also have the option to receive messages to an individual location page. When properly managed, this can help patients and customers get in touch with the appropriate location quickly, thus finding answers to their questions faster.

How Do You Set Up Location Pages? 

You’ll need to set up the Location Pages Manager from within the Facebook Business Manager. Here’s a helpful guide from Facebook if you’re new to it. Once Location pages are enabled, make sure you do the following for each location:

  • Select the appropriate page template.
  • Create a custom URL/username for each individual location.
  • Update the profile and cover photos to be reflective of that location.
  • Revise the “About” sections with all relevant contact information.
  • Start posting to your Location page(s).

Need Help With Facebook Location Pages?

As Atlanta’s Top Healthcare Marketers, Lenz Marketing specializes in integrated marketing services, including digital marketing, PR, design, and advertising. We’d be happy to answer any questions you may have about Facebook location pages. Click here to contact us today.

By Richard J. Lenz

Lenz believes literacy and the written word are two essential foundations to human progress and to that end we have supported the DeKalb County Library System, the Georgia Center for the Book, and the AJC Decatur Book Festival, for many years. I’ve served on all three boards, and was a founder of the book festival.

The DeKalb County Library system is considered one of the best in the country. Their fundraiser is on Sept. 19 in Decatur and it’s a lot of fun. Tickets are found here and you get delicious tapas, prizes, and other goodies and can go toe-to-toe in a Trivia Contest against DeKalb’s finest. I know Lenz’s trivia hounds will be there, trying to take home the crown.

Also this upcoming weekend is the AJC Decatur Book Festival. Always interesting and a lot of fun, it’s free to the public and a great family outing. The festival is always looking for volunteers, and it is a great way to get involved in something that has a fantastic positive impact on Atlanta.

Hope to see you at one or the other, or both!

— Richard J. Lenz

By Richard J. Lenz

At Lenz, our goal is to effectively use the wide variety of strategies and tools of marketing communications for the companies, organizations, people, and causes we believe are trying to make the world a better place. Most of our clients have built businesses based on a personal calling. They are helping the sick, educating future generations, or leading innovative nonprofits that have identified issues that need action. Others are growing innovative companies that solve human problems in a more efficient, cost-effective way.

We are proud of our clients’ accomplishments as they grow, innovate, and constantly push to be better at delivering their mission. They are successful because they aren’t “one-and-done” with their efforts, but like effective marketing communications, they keep at it, pushing and constantly tweaking “the way we do things around here.” Which gets me to my story.

Some may remember when Time magazine was a “thought leader” in media. Their spin-off company, Time-Life Books, would publish and market book series that were excellent overviews of a subject, with beautiful photography and illustrations, written by the top experts at the time, about a wide diversity of subjects such as science, art, cooking, and history.

One such set was The American Wilderness, which featured the best-of-the-best natural areas of North America, with single volumes on Alaska, the Cascades, Baja California, and Appalachians. Interestingly, editors decided that there was a place in southeast Georgia ranked high enough to merit a full-book treatment: The Okefenokee Swamp.

It’s a 700-square mile black water swamp ecosystem, the largest in North America, greater than the area encircled by Interstate 285, formed by a natural sandy ridge that acts as a dam that backs up the flow of water to the Georgia coast. If you have ever visited the swamp, you will agree with me that it is a beautiful and unforgettable experience.

After decades of local, state, and national protection, the National Wildlife Refuge was threatened in the late 1990s when DuPont purchased the rights to mine the titanium found in the ridge soils. A broad coalition was formed to prevent this from happening, and ultimately, after six years, a deal was done and the land was donated to The Conservation Fund. During that effort, Lenz was lucky to play a role in helping the Georgia Wildlife Federation and others message the importance of the swamp through a variety of “marketing communications” efforts.

Guess what? Not “one and done.” The threat is back.

Twin Pines Minerals, of Birmingham, Alabama, has applied for a Clean Water permit to strip mine near the boundaries of the National Wildlife Refuge. The permit is under review and open for public comment. You can find a news story and their application here.

Mining is a valuable, necessary, and underappreciated activity that provides the essential raw materials upon which modern life depends. We can’t live like we do without minerals. They are needed for (almost) everything.

Mining by definition affects the landscape. And like all human activities, there is a trade-off. We can’t get to useful minerals without disturbing the ground. However, we should evaluate whether the gains are worth the losses, and be able to make smart choices. For example, none of us want a mine in our backyards. How about in Yellowstone National Park? And how about this precious ecosystem? Is anywhere off limits if there is a dollar to be made by a company that donated to a particular candidate or party?

What is now happening in South Georgia isn’t a surprise. Our current leadership in Washington, D.C., has opened up mining to 2 million acres of formerly protected lands, which belong to all Americans. Former lobbyists of extraction industries are now running the Environmental Protection Administration, doing everything they can to weaken 50-year-old laws (which were established by a Republican president) that have safeguarded us and our natural resources. The EPA was formed to protect us from threats of dirty air and water, not help create more. This same administration is trying to weaken the popular Endangered Species Act, which passed the House in 1973 by a vote of 355-4 in the House.

If you care to learn more about the strip mine, I have some suggestions.

First, if you have never visited the Refuge, I recommend that you do. A simple Google search will lead you to a variety of parks and experiences. It is a natural wonder. Or get involved and support the organizations that are trying to make sure the public’s interest is not forgotten: One Hundred Miles, Southern Environmental Law Center, The Georgia Conservancy, the Nature Conservancy, or the Georgia Chapter of the Sierra Club.

We need mines, but not one here.

Carey Blankenship, Media Coordinator at Lenz Marketing, recently earned her master’s degree in Writing and Digital Communications at Agnes Scott. To celebrate her accomplishment, we asked her several questions to understand how this degree has impacted her and her work with Lenz.

What inspired you to pursue your master’s degree in Digital Writing and Communication?

Continued education has always been one of the biggest pillars of my life and career. I love learning, and I love going to school. In fact, I don’t think I’ll ever stop trying to improve my skills or pick up new hobbies.

As for why I decided to pursue this particular program, I received my bachelor’s degree in English and Creative Writing, so I didn’t take any marketing courses in my undergraduate education. Thanks to my work experience at Lenz I had a great understanding, but I wanted to study and research marketing further alongside some of the best and brightest in the Atlanta community.

What I loved most about Agnes Scott’s program was its blend of multiple aspects of marketing, from social media to SEO, with the creative, such as writing and video creation. I knew that diverse of a class schedule would help make me a well-rounded marketer.

With this new degree under your belt, which of these skills you’ve gained are you most excited to apply to your role at Lenz?

Taking courses in coding, website building, and digital storytelling have helped my overall understanding of marketing. What I learned in those classes have made my perspective and thinking on my day-to-day tasks more creative and successful.

In addition, I learned a lot about project and time management through my heavy workload for the past year. My experience with stress management during this degree will make me a more positive, confident, and creative employee, no matter what comes my way.

Did the program introduce to you any aspects of digital writing and communication that surprised you? If so, could you explain?

I loved learning communication theories and how those translate into marketing best practices. As I mentioned before, I didn’t have any formal education with communication and marketing prior to this master’s degree, so there was a lot for me to learn when it came to theories and the fundamentals of marketing in general. Through Agnes, I was able to take what I learned about theories and apply it to everyday life.

How do you expect the field of digital writing and communication to evolve over the next 10 years?

One of the most exciting and challenging aspects of working in marketing is that the core principles are constantly evolving and changing. That’s why continued education is so vital in this career. If you aren’t keeping up with the latest trends, your marketing techniques will be outdated and less successful.

As for the next 10 years, I expect voice marketing to make a bigger impact than it already is now. That means Alexa, Google Home, and other smart devices will be a minefield for marketers to explore and reach their consumers.

In addition, new technologies are continuing to develop, therefore the way we consume digital content continues to evolve. I expect even more technology to be released that will unlock new kinds of digital communication.

For those interested in learning more about digital writing and communication, and creating digital content in general, what tips and tricks would you like to pass along?

Explore all elements of marketing and digital content. There are so many niches available for you to pick and thrive in. I never knew about search engine optimization until I heard about it during some online Lynda courses, and now it’s my favorite part of my job.

Also have personal goals laid out for learning and developing your skills. Maybe you do an online free course once a month, or maybe you set a deadline to get back to school and get your master’s. It may seem impossible or overwhelming, but, if you make room for it in your calendar, you can make it happen.

If you would like to work directly with Carey and her blog writing or SEO skills, click here to contact Lenz today.

Georgia Urology, the largest urology practice in Atlanta and the Southeast, recently asked Lenz to help produce a new television ad for their campaign on WSB-TV. Lenz was proud to work alongside video production partner CFF Media to bring the concept to life.

The branding ad is part of a multi-month TV campaign that will feature three ads that, together, help explain Georgia Urology’s value to its patients. The first ad, featuring the practice’s kidney stones services, runs during the hot summer months when kidney stone diagnosis and treatment typically spikes. You can watch the 30-second version below:

The second ad is for prostate cancer and runs during September, which is also Prostate Cancer Awareness Month. It promotes the importance of getting your PSA levels checked. You can watch the 30-second version below:

The third ad highlights the personality of Georgia Urology’s staff and offices. Featured in the video are Drs. Anglade, Blum, Capelouto, Carmen, Goldstone, Hebert, Kaplan, Taghechian, and Zisholtz.

Watch the updated video here:

If you would like Lenz’s assistance crafting a TV campaign for your medical practice, click here to contact us today.

Lenz recently had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

Preferred Podiatry Group is the leading provider of on-site podiatry services. Their expertly trained physicians’ attention to quality and compliance, along with the company’s dedication to excellence and unique centralized support team, enables PPG to be readily available for patients. Their PPG Healthcare Summit seeks to bring together the affiliated physicians in the practice for continued learning and entertainment.

The Summit included exciting Chicago-exclusive activities, such as an architecture boat cruise down the Chicago River, in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend. Finally, to close out the successful and fun-filled event, the group enjoyed a baseball game at Wrigley Field.

See below for some of the PPG collateral Lenz designed along with images of the Summit weekend! If you need assistance in branding or event planning for your healthcare group, reach out to Lenz to learn about how we can best help you.

Lenz designed award

Lenz designed hat

Lenz planned event

Lenz planned dinner

Lenz planned game