Custom branding, digital content, and earned media used to spotlight Southcoast Health’s innovation in the fight against breast cancer
For Lenz client SouthCoast Health—a multi-specialty physician group based in Savannah—Breast Cancer Awareness Month is one of the most important months of the year. As the leader in the Coastal Empire and Lowcountry region for breast cancer detection and treatment, this group is dedicated to offering the most advanced technology and holistic care possible for individuals touched by this disease.
As their key social media and digital content provider, the Lenz team knew it was important to develop and disseminate custom branding, digital content, and public relations messaging worthy of the innovative breast health services that SouthCoast Health offers.
Branding
The Lenz creative department identified a unique opportunity to seasonally shift the SouthCoast Health brand identity to communicate the organization’s deep-seeded commitment and connection with the topic of Breast Cancer Awareness.
BEFORE
AFTER
Original Digital Content
The Lenz creative department identified a unique opportunity to seasonally shift the SouthCoast Health brand identity to communicate the organization’s deep-seeded commitment and connection with the topic of Breast Cancer Awareness.
Landing Page
Blog
Patient Success Story
Infographic
Social Media
Throughout the month of October, SouthCoast Health’s social media channels were used to highlight this original digital content, promoted SouthCoast Health’s breast cancer treatment options, showcased the social graphics crafted to spread awareness, and more.
Earned Media
In addition to developing original content for SouthCoast Health’s owned digital properties, the Lenz team worked to get the organization’s medical experts in local and state news, solidifying their position as an industry leader in the detecting and treatment of breast cancer. Newspaper Od-Eds, TV features, radio interviews, and event listings appeared in media such as The Savannah Morning News, WTOC, and WSB Radio. These local efforts were supplemented by a national newswire press release distribution targeting medical industry media that was picked up by over 163 outlets nation-wide.
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