Lenz recently created the name, logo, and visual identity for Decatur WatchFest26, a 34-day viewing event for the 2026 FIFA World Cup in Atlanta.
Lenz developed the event branding in partnership with the Decatur WatchFest26 advisory committee.
(Pictured left to right: City Commissioner Kelly Walsh, Mayor Patti) Photo courtesy of Decaturish.com.
“We’re thrilled to have had the opportunity to lend our creative expertise to such an exciting event,” said We look forward to continuing our work with the advisory committee to help make Decatur WatchFest26 a historic, one-of-a-kind event for the City of Decatur and soccer fans all over the world.”
In addition to being a viewing party, Decatur WatchFest26 will offer fans music, games, activities, and food and beverages on and around the newly downtown Decatur Square—which is undergoing an $8 million renovation in time for the games.
- Every FIFA World Cup 26TM match will be shown in Decatur
- All matches will be shown in Decatur’s 40+ Official WatchFest Soccer Pubs and Restaurants
- Select matches will be shown on a large screen on the Decatur Square
- Nightly Pre-/Post-Match Concerts will feature named and local acts
Scott Sanders created the official event logo, which features a fun, colorful soccer ball graphic circumscribed by the all-caps “Decatur WatchFest26” moniker. The logo appears on various materials produced to promote the event, including trucker hats, t-shirts, koozies, and club-style soccer scarves.
Stephen Lacienski developed a graphics package to be used by the City of Decatur for social media marketing.
On May 5, the advisory committee hosted a launch party and media event on the Decatur Square. Community representatives including Mayor Patti Garrett, City Commissioner Kelly Walsh, City Manager Andrea Arnold, and Mayor Pro Tem Tony Powers introduced the event and unveiled the official logo, while members of the media got a first look at Decatur WatchFest26’s schedule of events.
The launch party generated significant media placements announcing the event, including articles published by the Atlanta Journal-Constitution, Fox 5 Atlanta, 11Alive, Georgia Public Broadcasting, Decaturish, and more.
“In 2026, the world’s game comes to our country — and right here in Decatur, we’re ready to celebrate it like nowhere else… From our parks to our patios, our schools to our streets, soccer lives here.
WatchFest isn’t just a viewing party — it’s a reflection of who we are: a city that shows up, stands together, and plays with heart.”
For more information on Decatur WatchFest26, please visit the official event website.