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Lenz Helps DeKalb Medical Launch Re-branding Effort

Lenz, an integrated marketing company located in Decatur, GA, recently assisted DeKalb Medical in launching a re-branding effort that includes a new hospital name and logo. Lenz also worked with the hospital and another agency, Milwaukee-based BVK, to develop an advertising campaign centered around the tagline, “Pushing Beyond.” The campaign features print, TV, online, and radio ads, as well as billboards and bus wraps.

“‘Pushing Beyond’ is descriptive of a new attitude at DeKalb Medical that says we are dissatisfied with the status quo in healthcare. Our culture as an organization is to stretch further, address the broader issues patients and families with illness face, and to do whatever it takes to help. Sometimes we do the unconventional and sometimes that surprises people, but we embrace innovation and respect the passion our employees and physicians have for their work. Our patients feel it and it’s time to share this attitude with our community and those unfamiliar with us,” said DeKalb Medical president and CEO Eric Norwood.

With its newly improved and strengthened services, DeKalb Medical found a new name would help “reintroduce ourselves to our community and signal a new era,” Norwood said. By dropping “Center” from its former name, “DeKalb Medical Center,” the hospital hopes to more clearly communicate its three-campus system that includes DeKalb Medical at North Decatur, DeKalb Medical at Hillandale, and DeKalb Medical at Downtown Decatur.

Richard Lenz, president and CEO of Lenz, said he is “proud to support DeKalb Medical because they care about the health and overall well-being of the community.”

Cheryl Iverson, vice president of business development and marketing at DeKalb Medical, expressed gratitude for Lenz’s hard work. “We’ve been thrilled to find and work with Lenz, which is right here in our own community. Their approach to helping us launch the name, logo, and campaign actually personified the “pushing beyond” attitude we’re communicating. It’s been a great partnership.”

DeKalb Medical is a not-for-profit hospital system serving approximately 500,000 patients annually. A leader in progressive medical technology and compassionate care since 1961, the hospital system includes the 451-bed DeKalb Medical, the 76-bed DeKalb Medical at Downtown Decatur, and the 100-bed DeKalb Medical at Hillandale.

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Lenz Launches New Web Site For Leadership DeKalb

Leadership DeKalb has a new look and added functionality thanks to a grant from AT&T and help from Lenz, Inc., a Decatur marketing, public relations and design firm.

Executive Director Sara Fountain selected Lenz, located at 119 East Court Square in Decatur, to create a new Web site for the organization.

“We wanted a site to capture the energy, vitality and unity of Leadership DeKalb,” Fountain said. “We selected Lenz from a number of firms because of their design and technical expertise and their commitment to our community.”

The new site is leadershipdekalb.org.

Founded in 1986, Leadership DeKalb is a non-profit leadership development program that trains and builds a network of ethnically and culturally-diverse, well-informed leaders and emerging leaders who are committed to addressing and resolving issues that impact the quality of life in Georgia’s DeKalb County.

The Leadership DeKalb Class of 2009 is comprised of 56 business and professional leaders who either live or work in the county. Participants will complete a 10-month education program in June 2009. Topics include DeKalb’s police, justice, health and education systems; opportunities and challenges related to the county’s ethnic and cultural diversity; and issues surrounding business, development, and social services.

Leadership DeKalb, in short, is a group of leaders dedicated to making a difference in their community. However, with members spread out across the county and across varied professional fields, communication amongst the organization was becoming an increasingly difficult obstacle.

The web, among other things, is the tool of the 21st century to connect people. Lenz understands this basic premise, and was therefore delighted to provide Leadership DeKalb with not only a modern and attractive online presence, but also a powerful means for connecting their members.

The new LeadershipDeKalb.org allows members to update their information, pay member dues, view photos and videos, check the program schedule, and volunteer for upcoming events – all with a few clicks. Thanks to a custom developed CMS (content management system), program leaders can post the latest news releases and feature fresh content on the homepage by filling out a simple online form.