LENZ ON MARKETING

Monthly Archives: April 2014

Worthmore Jewelers shines in CBS46 feature story

04.16.14

On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast. Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based watch and leather goods brand, Shinola; the organization’s “cause-driven” approach to manufacturing;… Continue Reading

POSTED IN Marketing, Public Relations

The Value of Brand Consistency

04.01.14

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time

POSTED IN Branding/Design, Marketing

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