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Lenz, in partnership with PT Solutions, announces ‘The Sports Insider’ on 92.9 The Game

Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m.

Leveraging a unique business model that has proved successful in the past, Lenz has broken into the sportstalk radio business with the help of partners PT Solutions and 92.9 The Game to produce “The Sports Insider.”

“The Sports Insider” is hosted by long-time Atlanta radio voice Dan Kamal, the former play-by-play broadcaster for the NHL’s Atlanta Thrashers, who brings three decades of experience and credibility to the air. Each week, listeners hear from guests such as former University of Georgia star D.J. Shockley and Georgia Tech standout Roddy Jones, along with top local and national writers.

PT Solutions, the presenting sponsor of “The Sports Insider,” has a segment each week in which Dr. Dale Yake provides guidance on a sports medicine issue or injury. PT Solutions, which is headquartered in Kennesaw, is a privately owned physical therapy practice with 65 locations across eight states.

In 2011, Lenz, which specializes in healthcare marketing, established a partnership with 50,000-watt News/Talk WSB and to create “Weekly Check-up,” a medical show that airs on Sundays from 3 to 5 p.m. and has 40,000 weekly listeners. The show is hosted by Dr. Bruce Feinberg, the former CEO of Georgia Cancer Specialists, and presented Georgia Urology.

Having established a successful medical show on one of Atlanta’s biggest news stations, Lenz founder, president and CEO Richard Lenz sought to do the same in partnership with PT Solutions. 92.9 The Game, a 100,000-watt station, is the home of the Atlanta Falcons and Hawks and the most listened to sportstalk station in Atlanta.

In August, Inc. magazine named PT Solutions No. 3,148 on its list of the 5,000 fastest growing companies in the United States. The company has posted a three-year growth rate of 109 percent.

“We were looking for a way to create more brand awareness for PT Solutions and its 17 locations in metro Atlanta,” Lenz said. “I believe that the model we created with WSB, which has proved hugely successful, would also serve PT Solutions perfectly. I think that PT Solutions will reap great benefits from this partnership.”

PT Solutions is a privately owned physical therapy practice with 65 locations across eight states. PT Solutions therapists specialize in advanced clinical treatment that uses the latest research to make their patients unstoppable. PT Solutions’ partners include hospitals and multi-clinic practices. To learn more, visit PTSolutions.com, connect with PT Solutions Physical Therapy on Facebook, and follow @PT_Solutions on Twitter and Instagram.

Based in Decatur, Georgia, Lenz partners with our clients so we can grow together. For more than two decades, Lenz’s specialized expertise has helped our clients reach their goals. We offer the full range of digital and traditional marketing expertise, including brand strategy, advertising, PR, website development, inbound marketing and more.

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How Do You Market Healthcare?

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior.

Sure, that’s easier said than done. But, remember, patients aren’t just patients. They are fathers, mothers, sons, and daughters—in other words the same people who buy Coca Cola and vote in elections.

For many years, Lenz has practiced the philosophy that healthcare decisions are made much like other buying decisions, and that the best marketing practices should be directed towards prospective patients.

Our clients appeared on billboards, TV ads, and social media networks long before their competitors—because patients (and even doctors) consume and are influenced by media too!

Hopefully, this perspective has positioned us and our clients especially well for the increased consumerism in healthcare that we know today.

So, marketing healthcare is a lot like marketing other products. Some key points related to our philosophy include:

  • Lead with the goal, then develop the strategy; only then consider tactics and execution.
  • Invest in market research; do not assume that what you think you know is correct.
  • Marketing works best when it is fully integrated; each marketing channel and program should be strategically oriented and complement the others.
  • Tell stories.
  • Track, measure, report, and analyze results against the stated goals and objectives.
  • Remember, patients are consumers. They have the information and access they need to make healthcare choices. Your marketing strategy should reflect their individualized needs, wants, and preferences.

If you want to work with Lenz, please let us know. We’ve got a great team that is eager to help quality healthcare businesses reach their goals.

-Richard Lenz

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Lenz flexes its PR muscles for ProstAware

It’s not every day that one of your clients offers up a Super Bowl-winning football coach and a Grammy-winning recording artist for you to promote.

That’s exactly what Dr. Scott Miller did this year with Blue Ties, the largest annual event for the nonprofit that he founded, ProstAware, in the form of Joe Gibbs and Lee Greenwood. ProstAware uses music, sports and technology to create awareness in metro Atlanta for prostate cancer, which is the second-leading cause of cancer death among men in the United States.

At Lenz, we leaped at the chance to flex our PR muscles and we found the media ready and willing. The highlights included a mention of ProstAware during Gibbs’ interview with Jay Mohr on Mohr’s nationally syndicated Fox Sports Radio show (which has 4 million listeners on 250 affiliates), a mention on Gibbs’ interview on 680 The Fan, an Atlanta Journal-Constitution story in Jennifer Brett’s Peach Buzz column about the event, Gibbs’ interview with CBS 46 sports anchor Fred Kalil and Greenwood’s appearance on Good Day Atlanta.

The week leading up to Blue Ties also provided a pleasant coincidence. Fox 5, the only local news station with a dedicated medical team, aired a story about a unique and innovative surgical procedure that Dr. Miller performs. Being that September is prostate cancer awareness month, Fox 5 also aired a second segment on Dr. Miller and prostate cancer screening in the week following Blue Ties.

Below is a recap of the media hits that we had for Dr. Miller and for ProstAware:
Wednesday, Aug. 26: 11 Alive runs an item on its website off our press release about Jerry Carnes hosting Blue Ties
• Monday, Sept. 7: AJC Peach Buzz item on on Lee Greenwood and Joe Gibbs runs online.
• Wednesday, Sept. 9: Joe Gibbs interview with Chris Dimino airs on “The Rude Awakening” on 680 The Fan.
• Wednesday, Sept. 9: Joe Gibbs interview with Jay Mohr airs on Fox Sports Radio. The show airs on 250 affiliates across the United States and has more than 4 million listeners daily. (MP3 is attached below.)
• Wednesday, Sept. 9: Fox 5 medical team story about Dr. Miller and patient Tim Smith airs
• Thursday, Sept. 10: Lee Greenwood appears as a guest on Good Day Atlanta
• Thursday, Sept. 10: Lee Greenwood/Joe Gibbs AJC Peach Buzz item runs in print. (Screen shots attached.)
• Friday, Sept. 11: Short Joe Gibbs interview with Fred Kalil airs on CBS 46.
• Sunday, Sept. 13: Extended interview of Joe Gibbs with Fred Kalil airs during 11 p.m. hour.
• Thursday, Sept. 17: Fox 5 medical team airs segment with Dr. Miller on prostate cancer awareness.

by John Manasso, Media Relations Manager