Is marketing healthcare like marketing shoes?

Well, kind of.

Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy patient.

But in many ways, marketing is marketing—whether for medical services or sneakers. Either way, your job is to communicate the value of your product to your audience in order to change or reinforce their behavior.

I’ve spent more than 20 years marketing healthcare organizations, so, yes, I do consider it a specialized field. But, if you’re a doctor, practice manager, or hospital administrator, don’t forget the basics.

Your prospective patients want value. They want to make choices with confidence. And most of all, they want to associate with brands, organizations and products that reinforce their views of themselves.

If the shoe fits, your audience will wear it.

-Richard Lenz

Lenz is proud to be a Diamond-Level Sponsor of the seventh annual Blue Ties event for prostate cancer awareness, to be held Friday, September 11 at the Ritz-Carlton in Buckhead. The event benefits ProstAware, a locally based non-profit dedicated solely to educating men at risk for prostate cancer.

The event will feature a keynote address by NFL and NASCAR legend Joe Gibbs and a live performance by Lee Greenwood of his signature song, “God Bless the USA.” Jerry Carnes of 11-Alive will emcee the event. Registration opens at 11 a.m. and the festivities begin at 11:30. Lunch is served at 11:45.


Left to right: Jerry Carnes; Joe Gibbs; Lee Greenwood

A few tickets are still remaining and can be purchased for $100.

ProstAware and Blue Ties were founded by Dr. Scott Miller of Georgia Urology, who serves as President of the organization. ProstAware uses music, technology, and sports to start a conversation with Atlanta men about their prostate cancer risk.

Lenz president Richard Lenz said, “Dr. Miller and ProstAware embody so much that we should all strive to emulate: passion, generosity, and commitment to community. Lenz is honored to play a role in supporting his vision and the Blue Ties event.”

Lenz has supported Blue Ties and ProstAware for years with marketing, public relations, social media, and web site support. Fellow event sponsors include Toyota, Northside Hospital, The Coca-Cola Company, Intuitive Surgical, and Georgia Urology.

-Mike Killeen

One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we’ve developed over the years. Enjoy!

Lenz Marketing's Best Healthcare Logos

Lenz Marketing’s Best Healthcare Logos