Worthmore Jewelers shines in CBS46 feature story

On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast.

Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based watch and leather goods brand, Shinola; the organization’s “cause-driven” approach to manufacturing; and how these keep-it-local business values parallel with those of small retailers, like Worthmore Jewelers, who carry their products. Read more


The Value of Brand Consistency

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

  1. 1. A consistent message
  2. 2. In a variety of settings
  3. 3. Over a period of time

Read more