There’s nothing quite like the adrenaline rush that comes from covering breaking news. Being in the midst of a news event on deadline makes my heart beat faster and all my senses sharpen in order to ask just the right questions and get the story out on time.

While it’s been a long time since I was a daily newspaper reporter, the rush of responding to a news event remains as fresh and exciting as ever. Now, when the news media calls the Lenz public relations team, we jump into fire-truck-chasing mode and get the information as quickly and accurately as possible.

Since our clients include a number of major health care practices, reporters know they can call us for comments from doctors.

In one two-day period, we received calls from television, radio, and newspaper reporters wanting to talk to doctors about a story on drug shortages.

As our Lenz PR Director Ryan Klee explained, “The reporters thought of Lenz as a great overall medical resource. To me, this means we’re doing our job of keeping the media aware of us and our healthcare clients.”

We arranged interviews for:

– Diana Davis of WSB-TV

– Sheila Poole of The Atlanta Journal-Constitution

– Connie Cummings of 640 WGST

– Jennifer Mayerle of CBS Atlanta

Maybe the rush of covering breaking news as a reporter is a bit different from responding to a reporter’s request for help, but the result is the same — helping to tell important stories in a timely fashion so that people understand the impact of news events.

That’s what I call a banner day at the office.

— Alice Murray


Richard Lenz's Executive Profile

Lenz, Inc. President and CEO Richard Lenz is featured in The Atlanta Business Chronicle’s “Executive Profiles” section today.

The article honed in on Richard’s passion for “the written word and the sound of it.” And making a business out of both. The founder of Lenz, Inc. has a long history of being able to flavor the creative with a marketing slant. The article covers Lenz’s ventures into literature with the AJC Decatur Book Festival, broadcast media with the new radio program The Weekly Check-Up, and music with Red Eye Gravy Records.

Pick up a copy on newsstands around town, or read more here.

Lenz recently launched a new website for Red Eye Gravy Records recording artist Nathan Beaver. The smart design is a reflection of Beaver’s growth as an artist – a stylish product mirroring a smooth sound.

Beaver currently has two studio albums under his belt, and a recently released EP, Everybody’s Out Tonight.

Beaver wanted a website that showcased his music with equal parts flair and accessibility. The new website is home to upcoming show dates and performances, Beaver’s press kit and bio, booking information, and – most importantly – is an easily navigable spot for Beaver’s fans to purchase his album and custom merchandise.

Lenz hopes that when Beaver’s fans are perusing the website they visualize what they hear when listening to his record – a delightful fusion of energized country and Beaver’s consistently thoughtful lyrics and clear vocals.

Listen to the audio clips on the website and see for yourself why Eddie Owen, founder of Eddie’s Attic says, “Nathan has talent, pure and simple.”