The Three Ps of Public Relations

Every marketing textbook tells you there are four Ps of marketing — price, product, placement, and promotion. What the textbooks don’t tell you is that in the rapidly evolving world of public relations, there are three more Ps to remember — personal relationships,...

Decatur Book Festival Just Around the Corner

“Decaturites” sense the excitement in the air, and have reportedly heard the stomping of Bookzilla echo ominously around the square. The AJC Decatur Book Festival is finally upon us. As the host of the Author Hospitality Suite, Lenz anticipates welcoming authors from...

I Love My iPod

Lifestyle, Media, Technology: Apple has transformed these realms right before our eyes, changing the way we enjoy art and music, the way we communicate, and the way we do business. The revolution isn’t over for Apple, but with the recent resignation of CEO Steve Jobs,...