Lenz recently launched a major media campaign for Georgia Retina—the largest retina-only private practice in Georgia—with the theme Better Eyesight Is In Your Future.
The spring 2011 campaign on radio stations WSB 750AM and 95.5 FM focuses on the cutting-edge services the practice provides. The nine physicians of Georgia Retina are board certified ophthalmologists who specialize in treating conditions of the retina and vitreous. The practice, with eight locations in the metro Atlanta area, selected Lenz in 2010 to shape their communication efforts.
The campaign messaging stresses that for the past 15 years, Georgia Retina has built a solid reputation based on the belief that providing the best care starts with the minds behind the technology:
“Look into the future, and what do you see? Whatever it is, you probably didn’t include quality eyesight on the list. But for people facing chronic vision loss, their future is unclear. Thousands of Georgians are affected each year, and thousands of Georgians turn to the innovative offices of Georgia Retina for help.”
The radio spots direct listeners to a landing page on the Georgia Retina web site where they can learn more about the practice.