The Jewish Federation of Greater Atlanta now presents a new face to the community thanks to a recently launched web site and brand campaign created in partnership with Lenz Marketing.

Making the transition to, Federation selected a clean, contemporary look with a blue background that reflects the flag of Israel and the blue and white colors of the traditional prayer shawl (tallit). The new site is one component of a broader effort to strengthen the Federation brand and share the organization’s story with the Jewish community.

“The new site will connect us with our community in ways we didn’t dream possible just a few years ago,” Federation President Steve Rakitt said.

The site development involved a creative partnership between Michael Kogon, Federation volunteer and CEO of Definition6, Federation Marketing Manager Lani Preis, and the Lenz team. The site also features a series of “It’s You” brand ads conceived by Laurie Ann Goldman, Federation Marketing Chair and Spanx CEO, and designed by Lenz.

The new site incorporates content and coding from Federation’s web provider, United Jewish Communities(UJC). Lenz worked within the UJC framework while developing a look and feel for the site that is unique to the Atlanta Federation.

In addition to interactive and advertising services, Lenz also provides strategic planning for Federation’s multi-million-dollar annual fundraising campaign, ongoing Public Relations, and marketing materials as diverse as cooking videos and mascots.

“Federation is a great organization and we are proud to partner with them to further their mission,” said Lenz CEO Richard Lenz.

The Jewish Federation of Greater Atlanta is Atlanta’s premier Jewish fundraising organization, offering community members the best opportunity to make a positive difference in the lives of Jews everywhere. Founded in 1906, Federation creates and supports programs that transform Jewish values into tangible deeds, aiding the most vulnerable, ensuring that Jewish culture and traditions live on, and strengthening the critical link between our local community and Jews in Israel and overseas. Federation donors and volunteers enjoy the satisfaction of knowing they Live Generously, receive recognition for their involvement, and create a legacy of giving. Federation recently received four stars—the highest possible rating—from Charity Navigator, the nation’s premier independent charity evaluator.

Recently, the publicist for internationally best-selling author Michael Connelly came to Lenz for help with a small idea she hoped would have a big impact at this year’s Book Expo America conference.

Since a matchbook played a key role in the plot of “9 Dragons,” Connelly’s upcoming book, Shannon Byrne thought matches would be a perfect way to light a fire under advance book sales.

The challenge, according to Lenz Art Director Scott Sanders, was to incorporate a message about the book onto a 1½-inch-wide matchbook. His solution was to “keep it simple” and use color to provide extra impact. He used orange and white text on a black background to promote the author’s name, the book title, and the release date of the book — 10.13.09.

Sanders even included a quote inside the matchbook that was pivotal to the plot. “Happy Is The Man Who Finds Refuge In Himself,” said both the novel and the matchbook.

The matchbook text also included the author’s web site,, as well as the name of the publisher, Hachette Book Group New York, NY 10017, a design task that was no small feat.

News of the “9 Dragons” matches, Byrne said, “spread like wildfire” and became the talk of the conference.

Decatur-based Lenz Music, a division of Lenz, Inc., kicked off its latest venture – Red Eye Gravy Records – Friday, May 28 with private and public parties. The record label marks a foray into the music world for the marketing firm and, based on the company’s longtime affinity for and support of the arts, Red Eye Gravy Records is a natural progression for Lenz.

In past years, Lenz Music has sponsored live performances, as well as three fundraisers and benefits for cancer research and survivors.

Lenz is proud to have Nashville singer/songwriter Nathan Beaver as Red Eye Gravy Records’ inaugural artist, and his second studio album, Universal You, as the first album. Media, music lovers, and community members gathered Friday to hear two special performances by Beaver, held at Lenz’s offices on the downtown Decatur Square. The event was a great success, full of music, conversation, and laughter. Red Eye Gravy had advance copies of Universal You and newly designed Nathan Beaver t-shirts available for purchase.

“Nathan is a talented and promising musician, and we’re so glad to have him on the Red Eye Gravy team,” said Richard Lenz, president and CEO of Lenz. “The launch party was a perfect opportunity to showcase Nathan’s talent as well as officially unveil Red Eye Gravy Records. We couldn’t have been more pleased with the response and turn-out.”

Red Eye Gravy Records is a subsidiary of Lenz Music—a division of Lenz, Inc. Lenz Music is dedicated to the production, promotion, and preservation of music that matters. In August 2008, Lenz Music presented a free outdoor concert featuring Drive By Truckers front man Patterson Hood, bringing thousands to the downtown Decatur Square. Also in 2008, Lenz Music put on a benefit concert in partnership with Eddie’s Attic, raising more than $5,000 for the Georgia Cancer Foundation and the Magic of Life Foundation. Find out more at

For almost two decades, Lenz, Inc. has utilized creative integrated marketing strategies to help businesses thrive. Lenz’s marketing knowledge, skills, and tools have been a catalyst for its client’s growth and success. Expert implementation of advertising, branding, web and interactive design, social media, and public relations will increase profits, save time and money, and enhance your organization’s reputation.