Decatur-based Lenz Music, a division of Lenz, Inc., kicked off its latest venture – Red Eye Gravy Records – Friday, May 28 with private and public parties. The record label marks a foray into the music world for the marketing firm and, based on the company’s longtime affinity for and support of the arts, Red Eye Gravy Records is a natural progression for Lenz.

In past years, Lenz Music has sponsored live performances, as well as three fundraisers and benefits for cancer research and survivors.

Lenz is proud to have Nashville singer/songwriter Nathan Beaver as Red Eye Gravy Records’ inaugural artist, and his second studio album, Universal You, as the first album. Media, music lovers, and community members gathered Friday to hear two special performances by Beaver, held at Lenz’s offices on the downtown Decatur Square. The event was a great success, full of music, conversation, and laughter. Red Eye Gravy had advance copies of Universal You and newly designed Nathan Beaver t-shirts available for purchase.

“Nathan is a talented and promising musician, and we’re so glad to have him on the Red Eye Gravy team,” said Richard Lenz, president and CEO of Lenz. “The launch party was a perfect opportunity to showcase Nathan’s talent as well as officially unveil Red Eye Gravy Records. We couldn’t have been more pleased with the response and turn-out.”

Red Eye Gravy Records is a subsidiary of Lenz Music—a division of Lenz, Inc. Lenz Music is dedicated to the production, promotion, and preservation of music that matters. In August 2008, Lenz Music presented a free outdoor concert featuring Drive By Truckers front man Patterson Hood, bringing thousands to the downtown Decatur Square. Also in 2008, Lenz Music put on a benefit concert in partnership with Eddie’s Attic, raising more than $5,000 for the Georgia Cancer Foundation and the Magic of Life Foundation. Find out more at

For almost two decades, Lenz, Inc. has utilized creative integrated marketing strategies to help businesses thrive. Lenz’s marketing knowledge, skills, and tools have been a catalyst for its client’s growth and success. Expert implementation of advertising, branding, web and interactive design, social media, and public relations will increase profits, save time and money, and enhance your organization’s reputation.