Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on getting off to a good start. Here are five easy steps […]
We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it.
What do your company and the most famous cream-filled chocolate cookie have in common? If the answer is nothing, perhaps you should rethink that.
Many have asked me how Lenz’s event, Beatles Vs. Stones, came off. As a marketing, advertising, pr and media firm, we believe communication is everything to a company (and a marriage!). And we believe that events are just another form of marketing communications. (Even weddings!)
Lenz Marketing Director Mike Killeen recently appeared in a feature article by the web site Politico regarding the insurance industry’s Obamacare advertising strategies. The article, titled “It’s not Obamacare, It’s Business” by Kyle Cheney and Paige Winfield Cunningham, examines the unique marketing opportunities and challenges facing insurance companies in the era of Obamacare. Politico contacted […]
If you Google these words and start clicking on links, you get lost in the vast number of web sites, blogs, articles, videos, and statistics all across the Internet devoted to this comparison. Who is better, musically? Who is more artistic? Who has been more influential? Who has been more successful in business? Who has […]
For the past four years, Lenz has partnered with Callanwolde Fine Arts Center in presenting Christmas at Callanwolde. This event will take place at Callanwolde, a 27,000 square-foot historic mansion, from December 6-17, 2013. “Christmas at Callanwolde is an Atlanta institution, and we are honored to support it,” said Lenz president, Richard Lenz.
You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy? 1.Begin with original content. The first article a company creates should set the tone for all future endeavors. Start with a unique voice that reflects your […]
Lenz recently partnered with YourTown Health, a network of six Community Health Centers to develop and launch a new organizational brand.
The Lenz PR team celebrates a high-profile media feature for its client Worthmore Jewelers — a fine jewelry retailer specializing in unique wedding, commitment, and engagement rings, watches, bracelets, earrings, necklaces, silver, and custom work. The article was featured in the Fall/Winter 2013 issue of Best Years, a USA TODAY Premium Magazine Publication.