Location: Hybrid, Decatur, GA
Employment Type: Full-Time or Part-Time
About Us
Lenz Marketing is a healthcare-focused marketing firm dedicated to helping medical practices, hospitals, and healthcare organizations grow through data-driven digital strategies. Our team blends creativity, industry expertise, and analytics to deliver measurable results in a complex and highly regulated industry.
As a leading healthcare marketing agency that has partnered with well-known brands across the nation, our specialization lies in supporting numerous multi-location and single-location organizations to seamlessly connect with and convert patients through personalized, HIPAA-compliant patient acquisition solutions, comprehensive digital advertising strategies, and captivating brand creative.
Our Services Include:
- Marketing Consultation
- Brand Strategy
- Digital and Traditional Advertising
- Website Design and Development
- Creative Services: Graphic Design and Copywriting
- Public Relations
- SEO and Digital Content
- Social Media
- Email Marketing
- Online Reputation Management
Job Opportunity
Lenz Marketing is seeking a Digital Marketing Specialist with strong SEO/SEM expertise, experience in web and campaign performance analysis, and a solid understanding of HTML. This role supports several in-house departments and plays a key part in optimizing our clients’ digital presence and improving their visibility across search platforms.
Search Engine Optimization (SEO)
- Conduct website audits
- Perform keyword research, competitor analysis, and industry trend evaluations
- Optimize on-page elements, including metadata, headings, URL structure, and content
- Understand and implement generative engine optimization strategies
- Manage technical SEO audits and support web developers in implementing fixes
- Develop and execute link-building and content-optimization strategies
- Monitor organic performance and identify opportunities to improve rankings and traffic
Search Engine Marketing (SEM/PPC)
- Plan and occasionally manage paid search campaigns across Google Ad platforms
- Continuously refine campaign targeting, bidding, and budgets to maximize ROI
- Track and report on key performance metrics such as CPC, CTR, conversion rate, and cost per lead
Web & Data Analytics
- Use analytics tools (Google Analytics, Google Tag Manager, Search Console, and data dashboards such as Looker Studio and MixPanel) to track website performance and user behavior
- Build regular performance reports with actionable insights for internal teams and clients
- Analyze landing page effectiveness, funnel performance, and attribution models
- Identify optimization opportunities based on data trends
Web & Technical Support
- Use basic HTML skills to assist with website updates, formatting, and content uploads
- Assist with data entry for website builds
- Perform SEO quality assurance before and after website launches to ensure proper indexing, redirects, metadata, tracking, and performance
- Ensure all updates align with SEO best practices and healthcare compliance standards, such as HIPAA considerations
Qualifications
Required
- 2–5+ years of experience in digital marketing with a focus on SEO and SEM
- Strong knowledge of Google Ads, keyword research tools, and SEO software
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Search Console
- Basic understanding of HTML and comfort making minor web edits
- Experience analyzing digital performance metrics and presenting clear insights
- Strong written and verbal communication skills
- Positive attitude and a desire to work closely with a tight-knit team
Preferred
- Experience in healthcare marketing, and familiarity with HIPAA-compliant digital practices
- Experience with WordPress, HubSpot, and similar CMS platforms
- Knowledge of marketing automation tools (HubSpot, etc.)
To apply, please send your resume, cover letter, and work samples to Lizzi Skipper (lizzi@lenzmarketing.com).