Lenz recently had the pleasure of partnering with Children’s Healthcare of Atlanta’s Strong 4 Life division on two childhood safety paid media initiatives.
Infant Sleep Safety
Oriented around Sleep Safety Awareness Month (October), this initiative aimed to build awareness among Atlanta-area parents of newborn and infant children about the ABC’s of sleep safety and, ultimately, change behavior towards safer sleep practices.
Utilizing the client’s existing video assets, Lenz strategized and executed a paid media blitz through Cable TV, OTT, YouTube, Facebook, Instagram, and Atlanta Parent’s owned digital properties.
The campaign garnered 3,285,638 impressions over the course of one month, exceeding projected reach figures.
Childhood Water Safety
Focused on the summer months with high levels of water activity, this second initiative promoted safe swimming practices for parents of young children and infants.
The client’s existing graphics were a striking and compelling foundation for the out-of-home paid media plan Lenz developed. The media mix included billboards (digital and static), bulletins (digital and static), exterior and interior MARTA bus display, MARTA station 2-sheet posters, and MARTA shelter displays.
This campaign garnered ~83,906,201 impressions, nearly double the initiative’s target numbers.