Springtime AllergiesSpringtime in Atlanta is beautiful, as the plentiful vegetation shakes off the winter cold and bursts forth with its gorgeous foliage. It also means everything in the city is about to turn yellow. Ah, yes, pollen season is here. And when you work with the largest allergy and asthma practice in the state, you’re going to be busy.

The Atlanta Allergy & Asthma Clinic is the largest allergy practice in Georgia and the only National Allergy Bureau certified pollen counting station in the Atlanta area. When you hear the pollen count mentioned by the media, or anyone for that matter, that’s coming from Atlanta Allergy.

They are also the go-to experts for the Atlanta news media when the pollen counts spike. It’s a hot topic every year since the pollen affects so many people, and the Lenz PR team was primed and ready for Pollen Apocalypse 2013.

The first big spike came Sunday, April 7, when the count jumped from 54 to 1691. That meant it was go-time, and we knew the coming week would be crazy. Sure enough, emails and phone calls started flooding in early Monday, and we were off to the races.

Over the course of the next couple of weeks, we worked with the client to set up local and national interviews for several of the Atlanta Allergy physicians. This included NBC Nightly News, WSB-TV, Fox 5, 11 Alive, CBS Atlanta, WSB Radio, All News 106.7 FM, Georgia Public Broadcasting, CNN, The Weather Channel, Atlanta magazine, Marietta Daily Journal, Mundo Hispanico, Douglas County Sentinel, Athens Banner Herald, WRGA 1470 AM, Coastal Courier, and more.

Check out some of the Atlanta TV news segments here:

Written By Ryan Klee.

Ryan Klee is the Public Relations Director at Lenz.