VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.
1. Marketing healthcare is noble work
It connects doctors and patients who need them
Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.
In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.
By Richard J. Lenz When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind of like, “Communications is Everything, and Everything is Communications.” My usual elevator speech, somewhat… Continue Reading
Lenz is proud to support the eighth annual ProstAware Blue Ties Luncheon, benefitting ProstAware, a nonprofit devoted to raising awareness of prostate cancer. The 2016 Blue Ties Luncheon will be held Friday, September 9 at the Ritz-Carlton Buckhead, and feature a keynote address from Vince and Barbara Dooley, the first family of Georgia Football, as… Continue Reading
Lenz recently helped the former Hutcheson Medical Center in Fort Oglethorpe, Georgia re-open as Cornerstone Medical Center. Lenz partnered with the hospital’s leadership, employees, and community to develop the new name, logo, and visual identity. Cornerstone Medical Center CEO Jessica Long recently explained the inspiration for the hospital name. “The name comes from the Cornerstone… Continue Reading