VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.
1. Marketing healthcare is noble work
It connects doctors and patients who need them
Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.
In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.
Superheroes are often depicted wearing capes and flying around bustling cities in their bright and extravagant costumes. Jordan Rose and Meisa Salaita may not look the part, but they have become superheroes in their own important way by celebrating and promoting Atlanta’s thriving scientific community. Jordan and Meisa are the co-founders and co-directors of the… Continue Reading
Lenz is proud to present the 2017 Amplify Decatur Music Festival—to be held outdoors on the Decatur square on Saturday, April 22. The event is produced in partnership with Eddie’s Attic and will feature three-time Grammy Award winner, Lucinda Williams and her band. Additional acts include Noah Gundersen, John Moreland, Harold Holloway and Co., Packway… Continue Reading
A work by Lenz Creative Director Ben Barnes recently received worldwide recognition, when it was hosted at a museum in Milan, Italy. The poster, entitled “Sow,” is the first in a series of three posters. Ben created the poster back in the mid 2000s based on the World War II Victory Garden Posters, most notably… Continue Reading
Mark your calendars! The 2017 Atlanta Science Festival will be held March 14 – 25 and will feature over 100 events plus one big party (the Exploration Expo) across locations throughout the city of Atlanta. Lenz is proud to be the marketing agency and a sponsor for the festival, providing marketing, graphic design, and social… Continue Reading