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LENZ ON MARKETING

7 Thoughts on Healthcare Marketing

FEATURED
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VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.

1. Marketing healthcare is noble work

It connects doctors and patients who need them

Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.

In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.

POSTED IN Healthcare, Marketing

Meet Media Manager Rachel Cushing

02.03.16

Meet Rachel Cushing, Lenz Media Manager and digital marketing aficionado.

Rachel sat down with us to discuss how she got her start at Lenz, what she enjoys most about working in the marketing world, and top digital trends to look out for in 2016.

POSTED IN Lenz General

Charlie Brown at 50

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The end of the year is fast approaching, and many of us are simultaneously looking backward and forward. We take a moment to assess our personal, professional, and spiritual progress as we complete yet one more orbit around the sun, and wonder what the next trip will bring. We Americans are strivers who believe life… Continue Reading

POSTED IN Lenz General

Lenz on Creative: What Does Total Wellness Look Like?

12.16.15

It’s been a big year for our friends at SouthCoast Health. Lenz has proudly partnered with the practice to launch its new brand, develop a new website, and film a TV commercial that’s currently airing throughout the Low Country. We are also using print media to continue to define the notion of “Total Wellness.” Each… Continue Reading

POSTED IN Branding/Design

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