VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.
1. Marketing healthcare is noble work
It connects doctors and patients who need them
Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.
In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.
Eric Riesenberg, the director of business operations for ACMR, a Lenz client, was featured in an Executive Profile of the Atlanta Business Chronicle in its Jan. 8-14 edition. In the story, Riesenberg explains the business model of ACMR, one of the foremost medical research companies in the United States, and how it is a “win-win-win”:… Continue Reading
It’s been a big year for our friends at SouthCoast Health. Lenz has proudly partnered with the practice to launch its new brand, develop a new website, and film a TV commercial that’s currently airing throughout the Low Country. We are also using print media to continue to define the notion of “Total Wellness.” Each… Continue Reading