LENZ ON MARKETING

7 Thoughts on Healthcare Marketing

FEATURED
healthcare-marketing-seven

VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.

1. Marketing healthcare is noble work

It connects doctors and patients who need them

Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.

In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.

POSTED IN Healthcare, Marketing

Lenz Celebrates Another Successful Decatur Book Festival

09.19.16

The 11th annual AJC Decatur Book Festival Presented By DeKalb Medical was, well, one for the books! Hundreds of authors, beautiful weather, record crowds…this one had it all. Lenz is proud to be a founding sponsor of the Festival, and has served as DBF’s marketing agency since the its inception, providing marketing, advertising, PR, graphic… Continue Reading

POSTED IN Lenz General

We be ‘Festin’!

09.01.16

By Richard J. Lenz When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind of like, “Communications is Everything, and Everything is Communications.” My usual elevator speech, somewhat… Continue Reading

POSTED IN Lenz General, Marketing

Lenz Helps Amplify Decatur Raise $30,000 for Decatur Cooperative Ministry

Lenz recently helped Amplify Decatur raise $30,000 to aid Decatur Cooperative Ministry’s efforts to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. Lenz is a founding partner of Amplify My Community, the organization that produced the Amplify Concert series, in partnership with Eddie’s Attic, the Southeast’s premier music listening room. Amplify Decatur… Continue Reading

POSTED IN Lenz General

Lenz Proudly Sponsors Prostaware’s Eighth Annual Blue Ties event for Prostate Cancer Awareness

Lenz is proud to support the eighth annual ProstAware Blue Ties Luncheon, benefitting ProstAware, a nonprofit devoted to raising awareness of prostate cancer. The 2016 Blue Ties Luncheon will be held Friday, September 9 at the Ritz-Carlton Buckhead, and feature a keynote address from Vince and Barbara Dooley, the first family of Georgia Football, as… Continue Reading

POSTED IN Healthcare, Press Releases

Lenz Helps Develop Brand Identity for Cornerstone Medical Center

Lenz recently helped the former Hutcheson Medical Center in Fort Oglethorpe, Georgia re-open as Cornerstone Medical Center. Lenz partnered with the hospital’s leadership, employees, and community to develop the new name, logo, and visual identity. Cornerstone Medical Center CEO Jessica Long recently explained the inspiration for the hospital name. “The name comes from the Cornerstone… Continue Reading

POSTED IN Branding/Design, Healthcare

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