VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.
1. Marketing healthcare is noble work
It connects doctors and patients who need them
Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.
In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.
Lenz is proud to be co-sponsoring a Classical Brunch at City Winery on Sunday, December 4th from noon to 3 PM. Attendees of the brunch will be treated to a full classical show hosted by radio personality Lois Reitzes. In addition to hosting several WABE 90.1 programs, Lois produces and hosts WABE’s Atlanta Symphony Orchestra… Continue Reading
By Richard J. Lenz When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind of like, “Communications is Everything, and Everything is Communications.” My usual elevator speech, somewhat… Continue Reading