Lenz recently designed a new website for Olansky Dermatology & Aesthetics, Georgia’s top-rated dermatology practice. Rising to the challenge, Lenz created an appealing and accessible site, enhancing patient navigation like never before.
After shaping the client’s concepts into a plan of action grounded in best practices, Lenz moved forward with goals including improving user interaction and creating a more pleasant experience.
The Lenz team made technical optimizations that not only will allow larger updates to be made more easily, while boosting accessibility with faster page speeds and smoother responsiveness, which results in a better overall user experience.
Lenz implemented a refreshing, approachable, and contemporary design with a mobile-friendly layout. The new look and clean aesthetic were intentionally crafted to enhance readability and user engagement, while placing a strong emphasis on clear, prominent calls to action throughout the site. Additionally, Lenz focused heavily on SEO to help boost site traffic and connect with as many potential patients as possible.
Trent Renta, COO of Olansky Dermatology & Aesthetics, led the project. Lizzi Skipper, Lenz Lead Web Developer & Designer, led the website redesign, and Emily Giordano implemented a high-impact SEO initiative.