As sure as azaleas bloom in April, spring brings pollen season to metro Atlanta and news coverage abounds.

This year, Atlanta Allergy & Asthma Clinic, Georgia’s largest allergy and asthma practice, hired Lenz to direct a major public relations campaign to begin with spring allergy season and run year round.

Not only is Atlanta Allergy & Asthma Clinic the largest practice in the state with 19 offices throughout the metropolitan area, it operates the only National Allergy Bureau certified pollen-counting station in the Atlanta area. The practice publishes daily pollen counts on its web site http://www.atlantaallergy.com/ and through an email newsletter.

Lenz President and CEO Richard Lenz announced the new relationship on Monday, Jan. 30, and the Lenz PR team immediately began coordinating news coverage. By Feb. 2—when the regional groundhog weather prognosticator General Lee predicted an early spring—Lenz PR Director Ryan Klee had arranged two local radio interviews for Dr. Stanley M. Fineman, and the media blitz was on.

Within days, as the mild winter and early spring sent pollen counts soaring, media interest blossomed both locally and nationally, producing stories on 11Alive, WABE, WGST, WSB-AM, the Atlanta Journal-Constitution, Star94, the Newnan Times Herald, Everydayhealth.com, NBC Nightly News, and the Today Show, and more stories are in the works.