Feb 6, 2014 | Branding/Design, Marketing
We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it. 2014 saw a...
Jan 31, 2014 | Branding/Design, Marketing, Social Media
What do your company and the most famous cream-filled chocolate cookie have in common? If the answer is nothing, perhaps you should rethink that. Oreo employs some of the smartest marketers in the country, who have transformed the company into a social media...
Oct 15, 2013 | Branding/Design, Marketing
Fans of The Godfather love that line. Peter Clemenza says this to Rocco Lampone, just after Rocco has killed Paulie. Clemenza has promised his wife he would bring home the dessert, and he is not going to forget, even in the blood-splattering horror of the moment. The...
Jun 28, 2013 | Branding/Design, Marketing
The Decatur Craft Beer Festival committee announced this week that Lenz Art Director Ben Barnes’ design was selected as the 2013 official logo. His design will appear on all of the festival’s merchandise, from souvenir t-shirts to tasting glasses. Richard J. Lenz,...
Apr 9, 2013 | Branding/Design, Healthcare, Marketing, Press Releases
Lenz’s newest campaign for Resurgens Orthopaedics debuted recently in households throughout the Atlanta area. The campaign includes television, print, web, and social media promotions throughout the year. The “It Happens” concept was developed by Lenz and Resurgens to...
Mar 16, 2012 | Branding/Design, Marketing
Was Steve Jobs a creative genius or genius of business? Both. And that’s no coincidence. Because great businesses solve problems, and problem solving requires creativity.Jobs said his model for business was the Beatles. It doesn’t get much more creative than that....
