Oct 24, 2014 | Branding/Design, Marketing, Press Releases
Lenz’s 30-second “It Happens” TV commercial, developed in early 2013, recently won Silver in the 2013 Davey Awards. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small ?rms worldwide. The...
Jun 8, 2014 | Branding/Design, Healthcare, Marketing
Healthcare decisions are the most personal and significant we make Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require...
Jun 2, 2014 | Branding/Design, Marketing
The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up...
Apr 1, 2014 | Branding/Design, Marketing
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
Mar 10, 2014 | Branding/Design
I hope everyone enjoyed the Academy Awards last week—I know I did. If nothing else, the Oscars signal that spring is just around the corner. For me, it’s also an opportunity to guess which stars had work done since I last saw them. Of course the biggest cosmetic...
Mar 4, 2014 | Branding/Design, Healthcare, Marketing
Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on...
