Lenz News + Views
Music
Red Eye Gravy Records Officially Launched
Lenz Music kicked off its latest venture — Red Eye Gravy Records — Friday, May 28 with private and public parties. The record label marks a foray into the music world for the marketing firm and, based on the company’s longtime affinity for and support of the arts, Red Eye Gravy Records is a natural progression for Lenz.
Lenz is proud to have Nashville singer/songwriter Nathan Beaver as Red Eye Gravy Records’ inaugural artist, and his second studio album, Universal You, as the first album. READ MORE...
Social Media
Lenz Team Helps Launch the PowerUp! Childhood Obesity Initiative
Lenz client Resurgens Charitable Foundation is leading a unique partnership aimed at combating Georgia’s childhood obesity epidemic. A recent report from the Trust for America’s Health and the Robert Wood Johnson Foundation found that Georgia has the third-highest percentage of obese and overweight children between the ages of 10-17 in the country, at 37.3 percent.
Lenz developed the marketing strategy for the PowerUp! program, designed the logo, and is currently in the process of executing the campaign.
Visit the PowerUp! Facebook page to learn more about this important initiative.
Public Relations
Lenz Featured On WSB Evening News Story About Georgia’s Employment Progress
WSB-TV recently contacted Lenz, Inc., a full-service marketing company in downtown Decatur, about its current business growth and its projected growth for the future.
Lenz has grown considerably during the past year. And according to WSB, this trend mirrors the recent progress of the state of Georgia, which has recently reported rising employment numbers. READ MORE...
Design
Lenz Sparks Interest In Michael Connelly's New Book
The publicist for internationally best-selling author Michael Connelly came to Lenz for help with a small idea she hoped would have a big impact at this year's Book Expo America conference.
Since a matchbook played a key role in the plot of "9 Dragons," Connelly's upcoming book, Shannon Byrne thought matches would be a perfect way to light a fire under advance book sales. READ MORE...
Marketing
Lenz Launches Web Site And Brand Campaign For Jewish Federation Of Greater Atlanta
The Jewish Federation of Greater Atlanta now presents a new face to the community thanks to a recently launched web site and brand campaign created in partnership with Lenz Marketing.
Making the transition to JewishAtlanta.org, Federation selected a clean, contemporary look with a blue background that reflects the flag of Israel and the blue and white colors of the traditional prayer shawl (tallit). The new site is one component of a broader effort to strengthen the Federation brand and share the organization’s story with the Jewish community. READ MORE...
Video
Lenz Client Featured on Fox 5 Atlanta
Walk to the Moon is a challenge to all Georgia Cancer Specialists employees to collectively walk the 238,855 miles from the earth to the moon in 8 months, in honor of the 40th anniversary of Neil Armstrong’s monumental moon landing. In order to successfully complete the challenge, the roughly 400 GCS employees would have to walk a total of 477,710,000 steps.
Lenz pitched the story, organized the interviews, facilitated the videotaping, and provided the information necessary for an inspiring news feature that ran on Fox 5 Atlanta News.
Recent Blog Entries
Why Facebook Makes Marketing Sense To Reach Women Over Fifty-five
It seems that I’m not alone in my enjoyment of Facebook technology. The news reveals that I’m part of the online community’s fastest growing demographic. READ MORE...
Bookzilla Erupts!
Once upon a summer's day, Daren and Tom, the masterminds that thought up the Decatur Book Festival, asked Lenz to create a the identity for the 2009 festival. READ MORE...
Ellie Wants French Fries
Ellie wanted french fries after she scribbled a letter that resembles McDonald's logo. READ MORE...
Lenz Launches New Web Site For Leadership DeKalb
Leadership DeKalb has a new look and added functionality thanks to a grant from AT&T and help from Lenz, Inc., a Decatur marketing, public relations and design firm. READ MORE...
ChemoOrders.com: The Anatomy Of A PR Campaign
Presently, Lenz is orchestrating a PR campaign for ChemoOrders.com--a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner. READ MORE...
LogMeIn Hamachi: Your Own, Private VPN
Accessing work computer files from home was easy after I found the right tool — LogMeIn Hamachi. Hamachi establishes a connection over the Internet that creates conditions very similar to that as if the computers were connected over a local area network. READ MORE...
Lenz Music Raises More Than $5,000 For Two Atlanta Non-profit Cancer Groups
The October 26 sellout show was headlined by Johnny Clash — a band comprised of Lenz president/CEO Richard Lenz, marketing director Michael Killeen, art director Scott Sanders, and honorary Lenz director of security, Shawn Vinson. READ MORE...
Lenz Sponsorship Of Low Country Boil Benefits City Schools Of Decatur
Lenz was proud to sponsor the eighth annual Low Country Boil Oct. 23 to benefit the Decatur Education Foundation. The primary fund-raising event for the Decatur Education Foundation, more than 300 people attended this year’s gala, which brought in more than $15,000 in sponsorship dollars. READ MORE...
Components Of A Productive Brainstorming Session
Brainstorming sessions are integral to almost any creative pursuit. Here's some tips on how to conduct a successful brainstorming meeting. READ MORE...
Managing A Digital Photo Library: How I'm Coping
As I write this, I have taken more than 7,200 photos in four years, and my library keeps getting bigger. I needed a method to store all of these photos and keep them safeguarded. READ MORE...