Recent News + Views
| Design Working Efficiently To Improve The Quality And Quantity Of Your Creative OutputAll creative endeavors require a mastery of the tools of the trade. A musician must have a full understanding of his or her instrument to create great music; proficiency with a mallet and chisel is essential for the creation of marble sculpture; a painter must be able to mix colors and use brushes before painting a masterpiece. The same understanding of graphic design tools is essential for creating a web site, annual report, or logo.READ MORE... |
Marketing Creating A Lasting LegacyRecently, the Jewish Federation of Greater Atlanta hired Lenz to develop the central communications piece for its multi-million dollar Legacy campaign—a 36-page book that makes the case for the endowment and aims to inspire a community to grow and support it.READ MORE... |
| Technology LogMeIn Hamachi: Your Own, Private VPNAccessing work computer files from home was easy after I found the right tool—LogMeIn Hamachi. Hamachi establishes a connection over the Internet that creates conditions very similar to that as if the computers were connected over a local area network.READ MORE... |
Marketing ChemoOrders.com: The Anatomy Of A PR CampaignPresently, Lenz is orchestrating a PR campaign for ChemoOrders.com—a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner. While it may not sound exciting, ChemoOrders.com may revolutionize the way cancer care is delivered to millions of patients...But only if people hear about it.READ MORE... |
| Design Components Of A Productive Brainstorming SessionBrainstorming sessions are integral to almost any creative pursuit. Here's some tips on how to conduct a successful brainstorming meeting.READ MORE... |
Technology Managing A Digital Photo Library: How I'm CopingAs I write this, I have taken more than 7,200 photos in four years, and my library keeps getting bigger. I needed a method to store all of these photos and keep them safeguarded.READ MORE... |
| Marketing Medical Marketing 101: How To Build An Effective Web SiteOk, so you met with your practice partners and decided you need a web site. What’s next?READ MORE... |
Marketing Medical Marketing 101: Do I Need A Web Site?The title of this article poses one of the most frequent questions I am asked by physicians who are understandably reluctant to add to their long list of responsibilities. The questioner hopes the answer is no. The answer is yes. You need a web site.READ MORE... |
| Marketing There’s No Such Thing As…Too Much CommunicationAt Lenz, we are in the communications business because we believe information to be the most valuable commodity in existence. It is through communication—or the sharing of information—that each generation passes its experiences and wisdom to the next.READ MORE... |
Marketing Thank You Clients! Highlights From 2007Thanks to our clients, 2007 was another great year at Lenz! We worked on dozens of exciting projects and faced a number of new challenges.READ MORE... |
| Technology Lenzmarketing.com Re-Launches With Content Management SystemWhen we embarked on re-launching our web site, we knew that we needed to implement a content management system (CMS) to help our collaborators post and review content easily. Our web site had become stagnant, mainly due to the time it takes to create, review, and post new content.READ MORE... |
Design Teacher: You Better Design That Logo In Black And White First!Student: No problem! May I ask why?READ MORE... |
WORK SAMPLES SORTED BY SERVICE
WORK SAMPLES SORTED BY CLIENT
Dermatology Associates of Atlanta
Georgia Center for Total Cancer Care
Jewish Federation of Greater Atlanta
Joseph W. Jones Ecological Research Center at Ichauway