
Lenz helps market our healthcare clients so they treat more people and become more profitable.
Lenz understands the marketing challenges in the healthcare industry. We have specialized experience with growing healthcare clients’ businesses, because we’ve been doing it since 1992.
Lenz increases our clients’ referrals, grows market share, and increases the value of their brand through the full range of digital and traditional medical marketing expertise, including brand strategy, advertising, PR, website development, inbound marketing, and more.
Contact us today to find out how Lenz will make a difference for you.
Case Study: SouthCoast Health
Based in Savannah, Georgia, SouthCoast Medical Group long ago established itself as one of the region’s preeminent healthcare organizations, with more than 80 physicians offering primary care, women’s health, pediatrics, and multi-specialty services to patients throughout the Lowcountry and Coastal Empire. But SouthCoast Health’s brand did not match the quality of care it offered, and its story was not being told. Lenz proudly partnered with SouthCoast Health, helping to refine its practice name, develop a new logo and website, and launch a strategically integrated marketing campaign that produced measurable results.
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Healthcare Blogs


Georgia Urology Rolls Out “Stop Medical Distancing” Campaign with Assistance from Lenz

Lenz is Proud to Partner with Atlanta’s Top Docs

SouthCoast Health Launches Virtual Visits with Assistance from Lenz

2019 Lenz Highlights

COVID-19 Crisis Communications for Georgia Urology

Atlanta Allergy & Asthma Featured on The Weather Channel

Do Patients Choose Their Doctors Online?

Healthcare Leaders Tune in for Lenz Webinar on Telehealth Marketing Strategies

Covington Women’s Health Specialists Website Gets a Refresh

Lenz Partners with American Oncology Network to Launch New Website

Helping a Company Tell Their Story through Newsletters

Lenz Helps Raise Awareness for Savannah-based Pediatric Cancer Road Race

Georgia Retina Produces Annual B2B Marketing Assets with Help From Lenz

SouthCoast Health Announces Three New Physicians with Help from Lenz

Understanding HIPAA Compliance and Healthcare Marketing

Lenz Designs Flyers for New Gender Reveal Service

Lenz Partners with Marietta Plastic Surgery to Produce Practice Video Series

Lenz Develops Pediatric Billboard Campaign for Georgia Urology

Lenz Helps Atlanta Allergy & Asthma Launch Daily Mold Report

Lenz Develops Impactful Ads for Healthcare Clients

Lenz and Georgia Urology Partner to Produce New TV Ad

Planning the 2019 PPG Healthcare Summit in Chicago

Lenz Marketing Attends the 2019 Atlanta Magazine Top Doctors Issue Release Reception

2018 Lenz Highlights

Lenz Helps Clients Share Their Patient Success Stories

Lenz upgrades DeKalb Surgical’s logo and website design

The Power of Patient Success Stories

Lenz Develops Infographic to Promote SouthCoast Health’s Comprehensive Healthcare Services

Why Patient Testimonial Videos Can Be a Powerful Marketing Tool for Your Practice

Lenz places advertisement for clinical depression research

Lenz Rebrands Leading Gynecology Practice

Lenz VP of Marketing again teaching healthcare marketing course at Emory University

Lenz launches The Weekly Check-Up healthcare show in Tampa on 102.5 FM.

2017 Lenz Highlights

Lenz gives “The Weekly Check-Up” a new look

Lenz produces branded infographics for ACMR

What Good Doctors Want
10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices
As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.

Lenz Develops New Identity for Leading Dermatology Practice

PT Solutions Commemorates 14 Years, with Help from Lenz

Lenz is proud to support ProstAware’s ninth annual Blue Ties Luncheon

Lenz and Dr. Scott Miller launch the new ScottDMillerMD.com

A Decade of Change for Georgia Retina’s Website

Lenz highlights SouthCoast Health’s 20th anniversary, pediatric services

PT Solutions 2017 Allatoona Triathlon Video Aims to Inspire

ACMR receives the Community Design Award among other achievements

Lenz and The Weekly Check-Up Proudly Sponsor Atlanta Magazine’s Top Doctors Reception

Lenz launches new website for Georgia Vascular Institute

Lenz proudly supports the 7th annual PT Solutions Allatoona Triathlon

Creating Confidence: Georgia Urology’s 2017 Marketing Campaign

Lenz helps Resurgens Orthopaedics Reach for More

7 Thoughts on Healthcare Marketing
VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.
1. Marketing healthcare is noble work
It connects doctors and patients who need them
Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.
In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.

Lenz Proudly Sponsors Prostaware’s Eighth Annual Blue Ties event for Prostate Cancer Awareness

Lenz Helps Develop Brand Identity for Cornerstone Medical Center

Lenz launches new website for PT Solutions

Lenz launches website for the Atlanta Center for Medical Research

ACMR’s Eric Riesenberg profiled in Atlanta Business Chronicle

Lenz on Creative: What Does Total Wellness Look Like?

Lenz Lands PR Hit for Resurgens Orthopaedics

Content is King in Healthcare, Too.
In the marketing industry, “content is king” is a popular cliché.
The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the Internet…” (see Netflix) and “No company is too small to participate” (see the millions of small businesses with a Wordpress blog).
“Content” is shorthand for the engaging parts of your web presence—the blogs, photos, and videos, for example—that intend to connect with audiences rather than convert, or sell. And while some think of content purely through the prism of search engine optimization, a proper content strategy holistically considers the entirety of the user experience (another cliché) from the search query through the on-site conversion.
In other words, getting people to your site is the first step, but they also need to find what they’re looking for, have a fulfilling visit, and eventually buy something from you.

Lenz’s SouthCoast Health Commercial Wins Davey Award

SouthCoast Health: Telling the Story of a Practice and Region

Lenz, in partnership with PT Solutions, announces ‘The Sports Insider’ on 92.9 The Game

How Do You Market Healthcare?

Lenz flexes its PR muscles for ProstAware

Is Marketing Healthcare Like Marketing Shoes?

Lenz Proudly Sponsors The Seventh Annual Blue Ties Luncheon for Prostate Cancer Awareness

9 of Our Best Healthcare Logos

On the highest pollen count in two years, Lenz and WSB-TV were there

Why Lenz Chooses to Market Healthcare

Lenz and Atlanta Allergy and Asthma launch new visual brand and website

Lenz Launches New Website for the Atlanta Center for Medical Research

Three Reasons Why A Strong Brand Is More Important In Healthcare Than Any Other Industry

5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency

Lenz Interviewed by Politico for Story About Obamacare Advertising

Lenz Rebrands Community Health Centers as YourTown Health

You Need to Know: Dr. Jon Wollenzien

When the Pollen Soars, the Media Calls Lenz

Lenz Launches “It Happens” Campaign for Resurgens Orthopaedics

Success is in the Bag: Lenz PR Efforts Reap Rewards for Totes 2 Tots Suitcase Drive for Foster Children

It all comes down to this (execution).

High Heel Idea Kicks Resurgens Doctor into Spotlight: Dr. Gary Stewart Featured on Good Day Atlanta

The Weekly Check-Up Extends to Two Hours

Lenz Launches The Weekly Check-Up with Dr. Bruce Feinberg

ChemoOrders.Com: The Anatomy Of A PR Campaign

Lenz Launches Better Eyesight Is In Your Future Campaign for Georgia Retina

Lenz Enhances the Georgia Cancer Specialists Brand With New Identity

Lenz Helps DeKalb Medical Launch Re-branding Effort
The Weekly Check-Up
Launched in 2011 by Lenz Media, The Weekly Check-Up is a talk radio show that has helped educate, enlighten, and inform millions of listeners – and has equipped them to lead better, healthier lives. Discussions with our experts include the latest medical news and treatment options for a wide variety of illnesses and health-related issues.
Weekly Check-Up Atlanta includes in-studio interviews and caller questions fielded by featured guests and the show’s host, Dr. Bruce Feinberg. Listen live every Sunday from 3-5 p.m. on 95.5 WSB, or stream the show online at wsbradio.com.
“The success of The Weekly Check-Up in Atlanta motivated us to take the program to other markets,” said Lenz president and CEO, Richard Lenz. “We are excited to help the Tampa/St. Pete community better understand what they can do to take control of their health. And hopefully, we’ll entertain them in the process.”
Mika Rotunda is the high-energy host of The Weekly Check-Up in Tampa/St. Pete, offering listeners a go-to resource for the latest healthcare news, views, and tips for better living. Tune into the Weekly Check-Up Tampa every Saturday from 10-11 a.m. on 102.5 the Bone or stream the show online at theboneonline.com.
Want more Weekly Check-Up? Find us on LinkedIn, Soundcloud, and Twitter.


Brand Development
We’ve helped numerous healthcare organizations re-imagine their brands. Here are some of our favorites.
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Commercials & Videos
Lenz has conceived, written, and produced dozens of commercials and videos. Here are just a few.
Website Design & Development
Lenz designs and develops healthcare websites that are attractive, informative, and easy to navigate.







Content Development, Social Media & SEO
After launch, Lenz markets our sites with original editorial, graphic, and video content.





Advertising
Lenz understands the unique advertising needs of the healthcare community.







Public Relations
Lenz raises our healthcare clients’ profiles by generating media publicity, features, and interviews for them.




