Healthcare Marketing

Lenz helps market our healthcare clients so they treat more people and become more profitable.

Lenz understands the marketing challenges in the healthcare industry. We have specialized experience with growing healthcare clients’ businesses, because we’ve been doing it since 1992.

Lenz increases our clients’ referrals, grows market share, and increases the value of their brand through the full range of digital and traditional medical marketing expertise, including brand strategy, advertising, PR, website development, inbound marketing, and more.

Clients

Current and recent healthcare clients include:

HOW WE WORK

Case Study: SouthCoast Health

Based in Savannah, Georgia, SouthCoast Medical Group long ago established itself as one of the region’s preeminent healthcare organizations, with more than 80 physicians offering primary care, women’s health, pediatrics, and multi-specialty services to patients throughout the Lowcountry and Coastal Empire. But SouthCoast Health’s brand did not match the quality of care it offered, and its story was not being told. Lenz proudly partnered with SouthCoast Health, helping to refine its practice name, develop a new logo and website, and launch a strategically integrated marketing campaign that produced measurable results.

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AFTER

BEFORE

HOW WE WORK

Healthcare Blogs

Headshots of speakers and webinar graphic.

General, Healthcare

Lenz Presents Free Webinar: Positioning Your Practice for Growth in a Pandemic

The COVID-19 pandemic poses existential threats to the survival of some healthcare practices. It has upended the growth plans of many. And some are now asking how they can continue to grow — even thrive — while continuing to give their…

Healthcare, Marketing

Georgia Urology Rolls Out “Stop Medical Distancing” Campaign with Assistance from Lenz

As predicted by many medical experts at the beginning of the pandemic, patients across the country are delaying many standard medical appointments out of fear of COVID-19. This phenomenon, also known as “medical distancing,” has serious…

Screenshot of Alliance Advertisement for Top Docs

Healthcare, Marketing, Press Releases, Public Relations, Social Media

Lenz is Proud to Partner with Atlanta’s Top Docs

Lenz is extremely proud to work with many award-winning medical facilities and doctors. Recently, many of our clients were listed in the 2020 Atlanta Magazine Top Doctors list. They include Alliance Spine and Pain Centers, Atlanta Allergy…

Branding/Design, Healthcare, Marketing, Press Releases, Public Relations, Social Media

SouthCoast Health Launches Virtual Visits with Assistance from Lenz

Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United…

Branding/Design, Community, General, Healthcare, Lenz General, Marketing, Non-Profit Case Study, Press Releases, Public Relations, Social Media

2019 Lenz Highlights

2019 was a remarkable year for Lenz, featuring a wide array of new clients, projects, and teammates. Here’s our recap of the year. By the Numbers Here's a look at some of our highlights, by the numbers. Six websites designed …

Two physicians working in an office wearing masks.

Healthcare, Marketing

COVID-19 Crisis Communications for Georgia Urology

As many of Lenz’s clients contended with the onset of COVID-19, our team strategized communication plans for practices to educate and update their patient bases. Through these content strategies, we helped explain shifting procedures, safety…

Photo of Atlanta Allergy Physician on Weather Channel interview.

Healthcare, Public Relations

Atlanta Allergy & Asthma Featured on The Weather Channel

Lenz Media Relations Manager Jon Waterhouse recently coordinated a series of interviews with The Weather Channel, featuring physicians from Atlanta Allergy & Asthma. In the segments, the allergists discussed the difference between allergy…

Woman sitting on the sofa while making video call over laptop with her doctor.

General, Healthcare

Do Patients Choose Their Doctors Online?

To this day, our team at Lenz is regularly asked: Do patients really choose their doctors and care team online? The answer, of course, is a resounding yes. Lenz Marketing, Atlanta’s lead healthcare marketing agency, has always known the…

Healthcare, Lenz General, Marketing

Healthcare Leaders Tune in for Lenz Webinar on Telehealth Marketing Strategies

Lenz recently hosted "Marketing Telehealth in the time of COVID-19," a webinar designed to help healthcare providers navigate the opportunities and challenges they are facing during the pandemic. The webinar was presented by Vice President…

Covington Women's Health website screenshot.

Branding/Design, Healthcare, Marketing

Covington Women’s Health Specialists Website Gets a Refresh

Lenz Marketing recently tackled giving Covington Women’s Health Specialists’ website an updated look, improving design and functionality. A women-led gynecology center based in Covington, Georgia, this medical group is focused on giving…

Screenshot of the American Oncology Network website.

Branding/Design, Healthcare, Marketing

Lenz Partners with American Oncology Network to Launch New Website

The American Oncology Network recently partnered with Lenz Marketing to design, develop, and launch its new website. AON is an alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of community oncology.…

Branding/Design, Healthcare, Marketing

Helping a Company Tell Their Story through Newsletters

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced…

Screenshot of a snippet of one of the news stories we secured for the Warriors for William 5k.

Community, Healthcare, Marketing, Press Releases, Public Relations

Lenz Helps Raise Awareness for Savannah-based Pediatric Cancer Road Race

In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual…

Branding/Design, Healthcare, Marketing

Georgia Retina Produces Annual B2B Marketing Assets with Help From Lenz

For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these…

Quality control certification, checked guarantee of standard.

Branding/Design, Healthcare, Marketing, Press Releases, Public Relations

SouthCoast Health Announces Three New Physicians with Help from Lenz

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created…

Black and white photo of a woman filling out a medical history form.

Featured, Healthcare, Lenz General

Understanding HIPAA Compliance and Healthcare Marketing

Successful marketing is all about storytelling, and to effectively tell stories, you need real-life narratives. When it comes to healthcare marketing, those narratives are coming from people and patients whose sensitive health information needs…

Top view of a stethoscope on an orange background, representing healthcare marketing.

Branding/Design, Healthcare, Marketing

Lenz Designs Flyers for New Gender Reveal Service

Lenz Marketing teamed with Covington Women’s Health, a gynecologist specialty group made entirely of women dedicated to taking care of women, to promote a new service for the practice. This service allows for the upcoming baby’s gender to…

Healthcare, Marketing

Lenz Partners with Marietta Plastic Surgery to Produce Practice Video Series

Lenz recently partnered with Marietta Plastic Surgery to help to plan, execute, and produce a video series for Marietta Plastic Surgery. The project includes six videos: four physician features, a patient testimonial, and a practice overview.…

Branding/Design, General, Healthcare

Lenz Develops Pediatric Billboard Campaign for Georgia Urology

Lenz recently developed a pediatric billboard campaign for Georgia Urology, the largest urology practice in the Southeast. The billboards tell Atlantans about Georgia Urology’s steadily growing pediatric practice. They began running in…

General, Healthcare, Marketing, Social Media

Lenz Helps Atlanta Allergy & Asthma Launch Daily Mold Report

Atlanta Allergy & Asthma — the largest allergy practice in Georgia — is now reporting airborne mold activity alongside its daily pollen count. The daily mold report appears on AtlantaAllergy.com and in the practice’s daily email newsletter.…

Branding/Design, Healthcare

Lenz Develops Impactful Ads for Healthcare Clients

Lenz recently developed several impactful ads for our healthcare clients SouthCoast Health, the Atlanta Center for Medical Research, and Alliance Spine and Pain. For SouthCoast Health’s Richmond Hill Pediatrics team, our work focused on…

Branding/Design, General, Healthcare, Marketing

Lenz and Georgia Urology Partner to Produce New TV Ad

Georgia Urology, the largest urology practice in Atlanta and the Southeast, recently asked Lenz to help produce a new television ad for their campaign on WSB-TV. Lenz was proud to work alongside video production partner CFF Media to bring the…

Branding/Design, Healthcare, Lenz General, Marketing

Planning the 2019 PPG Healthcare Summit in Chicago

Lenz recently had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019…

General, Healthcare

Lenz Marketing Attends the 2019 Atlanta Magazine Top Doctors Issue Release Reception

Lenz Marketing was proud to be a part of the 2019 Atlanta magazine Top Doctors Issue Release Reception! On top of being a lead sponsor for the event, several members of #TeamLenz attended the event and answered healthcare marketing questions…

Branding/Design, Community, General, Healthcare, Lenz General, Marketing, Press Releases, Social Media

2018 Lenz Highlights

2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz. Lenz welcomes new partnerships 2018 saw the start of many wonderful relationships with incredible…

Healthcare, Lenz General, Marketing

Lenz Helps Clients Share Their Patient Success Stories

One of #TeamLenz’s favorite things to do for our clients is to write patient success stories. We love showcasing the ability, empathy, and hard work of the excellent clinicians we get to call clients. Check out a few of recent examples…

Branding/Design, General, Healthcare, Marketing

Lenz upgrades DeKalb Surgical’s logo and website design

DeKalb Surgical Associates, P.C. came to Lenz looking for a new logo and site design that would stay on-brand, but elevated; they wanted a site that was user-friendly and aesthetically pleasing for patients and a new logo that was more reflective…

Smiling female doctor discussing a patient success story with a patient.

Healthcare, Marketing

The Power of Patient Success Stories

One of the most powerful tools for marketing healthcare is patient success stories. When potential patients see personal stories from healthcare providers they are considering, a number of objectives are accomplished. The first and most important,…

Branding/Design, Healthcare, Marketing

Lenz Develops Infographic to Promote SouthCoast Health’s Comprehensive Healthcare Services

Lenz recently developed an infographic illustrating SouthCoast Health's comprehensive healthcare services and benefits. From pediatrics to geriatrics, from sore throats to surgery, from well visits to weekend urgent care and everything in between,…

Branding/Design, Healthcare, Marketing

Why Patient Testimonial Videos Can Be a Powerful Marketing Tool for Your Practice

For more powerful and effective healthcare marketing, doctors should tell their patients’ success stories. One fantastic method for doing this is through patient testimonial videos. A common approach many doctors take in trying to promote…

Branding/Design, Community, Healthcare, Marketing

Lenz places advertisement for clinical depression research

To help market the Atlanta Center for Medical Research’s recent study on major depressive disorder, Lenz designed and secured a premium placement for an advertisement in the April 2018 issue of Creative Loafing. Interested in working…

Branding/Design, General, Healthcare, Marketing

Lenz Rebrands Leading Gynecology Practice

Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity. From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the…

Healthcare, Press Releases

Lenz VP of Marketing again teaching healthcare marketing course at Emory University

Mike Killeen, Lenz’s VP of Marketing, has returned to teach a healthcare marketing course at Emory University’s Rollins School of Public Health for a second year. Mike’s course covers a wide array of marketing topics, including branding,…

Healthcare, Press Releases

Lenz launches The Weekly Check-Up healthcare show in Tampa on 102.5 FM.

Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market. The show marks an extension of The Weekly Check-Up brand, which launched in 2011…

Branding/Design, Community, General, Healthcare, Lenz General, Marketing, Public Relations, Social Media

2017 Lenz Highlights

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media…

Branding/Design, Healthcare, Lenz General

Lenz gives “The Weekly Check-Up” a new look

“The Weekly Check-Up,” a healthcare radio show owned and produced by Lenz, recently adopted a new brand and updated look for its website. The Weekly Check-Up, airing in Atlanta, Georgia and Tampa, Florida, addresses a wide range of topics…

Branding/Design, Healthcare

Lenz produces branded infographics for ACMR

In an effort to raise awareness of the importance of medical research and topics related, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research, one of the…

Featured, General, Healthcare, Lenz General

What Good Doctors Want

10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices

As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.

Branding/Design, Healthcare, Lenz General, Marketing

Lenz Develops New Identity for Leading Dermatology Practice

Lenz is proud to announce the launch of the new Avail Dermatology brand and visual identity. Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing…

Branding/Design, General, Healthcare

PT Solutions Commemorates 14 Years, with Help from Lenz

Our friends at PT Solutions Physical Therapy recently celebrated their 14th birthday! In those 14 years, this physical therapy practice has grown from one clinic in Eufaula, Alabama to 120 across 12 different states. Team Lenz helped celebrate…

Community, General, Healthcare

Lenz is proud to support ProstAware’s ninth annual Blue Ties Luncheon

Lenz is proud to once again support ProstAware’s ninth annual Blue Ties Luncheon as a Diamond level sponsor. As in years past, Lenz is helping to promote the event through traditional and digital media services. The Blue Ties luncheon…

Branding/Design, Healthcare

Lenz and Dr. Scott Miller launch the new ScottDMillerMD.com

Lenz recently partnered with Dr. Scott Miller of Georgia Urology to revamp and relaunch his practice website. The new ScottDMillerMD.com features an enhanced, mobile-friendly design, reorganized content, a gallery of Dr. Miller's media appearances,…

Branding/Design, Healthcare

A Decade of Change for Georgia Retina’s Website

For more than ten years, the Lenz team has partnered with Georgia Retina — one of the largest retina-only medical practices in the southeastern United States — providing marketing services including strategy, consultation, digital and social…

Branding/Design, Healthcare, Lenz General, Marketing

Lenz highlights SouthCoast Health’s 20th anniversary, pediatric services

Lenz is proud to work with SouthCoast Health, a multi-specialty practice based in Savannah with 18 treatment locations and more than 120 healthcare providers. We recently helped the practice promote its 20th anniversary, as well as its best-in-class…

Branding/Design, Community, Healthcare, Lenz General, Marketing

PT Solutions 2017 Allatoona Triathlon Video Aims to Inspire

PT Solutions held its 7th annual Allatoona Triathlon on June 25 at the Dallas Landing Park on Lake Allatoona to raise money for the Rally Foundation for Childhood Cancer Research. In addition to being the Presenting Sponsor, Lenz provided social…

Healthcare, Lenz General

ACMR receives the Community Design Award among other achievements

Lenz would like to congratulate the Atlanta Center for Medical Research for their recent achievements. ACMR was awarded the Community Design Award from the Atlanta Urban Design Commission, which recognizes organizations that make the…

Healthcare, Lenz General

Lenz and The Weekly Check-Up Proudly Sponsor Atlanta Magazine’s Top Doctors Reception

Lenz and The Weekly Check-Up proudly sponsored the 2017 Top Doctors Reception, presented by Atlanta magazine. The reception was held June 22 at the Atlanta History Center in Buckhead, and celebrated the physicians in the “Top Doctors”…

Branding/Design, Healthcare

Lenz launches new website for Georgia Vascular Institute

Lenz recently developed a new website for Georgia Vascular Insitute (GVI), a vascular and interventional radiology practice with three Metro Atlanta locations: thegvi.com. GVI's physicians, Dr. Kevin Carson and Dr. Sendhil Subramanian, provide a…

Community, Healthcare, Lenz General, Marketing

Lenz proudly supports the 7th annual PT Solutions Allatoona Triathlon

Lenz is proud to be the Presenting Sponsor of the 7th annual PT Solutions Allatoona Triathlon. The race takes place on June 25 at the Dallas Landing Park on Lake Allatoona in Acworth, Georgia and will be raising money to support the Rally…

Branding/Design, Featured, Healthcare, Lenz General, Marketing

Creating Confidence: Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the…

Branding/Design, Healthcare, Marketing

Lenz helps Resurgens Orthopaedics Reach for More

Lenz Marketing recently planned and executed an Atlanta-wide billboard campaign for Resurgens Orthopaedics consisting of six billboards strategically placed in and around the perimeter. The year-long campaign included rotating seasonal artwork…

Featured, Healthcare, Marketing

7 Thoughts on Healthcare Marketing

VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.

1. Marketing healthcare is noble work

It connects doctors and patients who need them

Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.

In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.

Healthcare, Press Releases

Lenz Proudly Sponsors Prostaware’s Eighth Annual Blue Ties event for Prostate Cancer Awareness

Lenz is proud to support the eighth annual ProstAware Blue Ties Luncheon, benefitting ProstAware, a nonprofit devoted to raising awareness of prostate cancer. The 2016 Blue Ties Luncheon will be held Friday, September 9 at the Ritz-Carlton…

Branding/Design, Healthcare

Lenz Helps Develop Brand Identity for Cornerstone Medical Center

Lenz recently helped the former Hutcheson Medical Center in Fort Oglethorpe, Georgia re-open as Cornerstone Medical Center. Lenz partnered with the hospital’s leadership, employees, and community to develop the new name, logo, and visual identity. Cornerstone…

Branding/Design, Healthcare

Lenz launches new website for PT Solutions

Lenz recently designed, developed, and launched a new website for PT Solutions, one of the nation's largest and leading physical therapy practices: PTSolutions.com. With locations in 10 states, PT Solutions uses research-driven physical therapy…

Branding/Design, Healthcare

Lenz launches website for the Atlanta Center for Medical Research

Lenz recently designed, developed, and launched a new website for the Atlanta Center for Medical Research: ACMR.org. ACMR has been a national leader in research studies since 1982, helping to ensure that the medicines that reach our drug…

Healthcare, Public Relations

ACMR’s Eric Riesenberg profiled in Atlanta Business Chronicle

Eric Riesenberg, the director of business operations for ACMR, a Lenz client, was featured in an Executive Profile of the Atlanta Business Chronicle in its Jan. 8-14 edition. In the story, Riesenberg explains the business model of ACMR, one…

Branding/Design, Healthcare

Lenz on Creative: What Does Total Wellness Look Like?

It's been a big year for our friends at SouthCoast Health. Lenz has proudly partnered with the practice to launch its new brand, develop a new website, and film a TV commercial that's currently airing throughout the Low Country. We…

Healthcare, Public Relations

Lenz Lands PR Hit for Resurgens Orthopaedics

The cause of the homeless is near and dear to the heart of Resurgens Orthopaedics’ Dr. Gary Stewart. This marks the seventh year that Dr. Stewart has organized a coat and blanket drive, with Haven House of Henry County, a shelter for abused…

Black and white photo of a doctor holding a tablet, emphasized by an orange circle.

Healthcare, Marketing

Content is King in Healthcare, Too.

In the marketing industry, “content is king” is a popular cliché.

The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the Internet…” (see Netflix) and “No company is too small to participate” (see the millions of small businesses with a Wordpress blog).

“Content” is shorthand for the engaging parts of your web presence—the blogs, photos, and videos, for example—that intend to connect with audiences rather than convert, or sell. And while some think of content purely through the prism of search engine optimization, a proper content strategy holistically considers the entirety of the user experience (another cliché) from the search query through the on-site conversion.

In other words, getting people to your site is the first step, but they also need to find what they’re looking for, have a fulfilling visit, and eventually buy something from you.

Branding/Design, Healthcare, Marketing

Lenz’s SouthCoast Health Commercial Wins Davey Award

Lenz is thrilled to have won a 2015 Silver Davey Award in the Healthcare (non-hospital category) for its 30-second SouthCoast Health "Total Wellness" TV commercial. The Davey Awards is an international creative awards competition focused exclusively…

Branding/Design, Healthcare

SouthCoast Health: Telling the Story of a Practice and Region

In 2015, following a rebranding, SouthCoast Health Marketing Director Eric Betts and Lenz led the practice to the small screen. The Savannah-based medical group with 80 physicians and 18 locations was eager to elevate their media presence and…

Healthcare, Marketing, Press Releases

Lenz, in partnership with PT Solutions, announces ‘The Sports Insider’ on 92.9 The Game

Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m. Leveraging a unique business model that has proved successful in the past, Lenz has broken into…

Healthcare, Marketing

How Do You Market Healthcare?

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience's behavior. Sure, that's easier said than done. But, remember, patients…

Healthcare, Public Relations

Lenz flexes its PR muscles for ProstAware

It’s not every day that one of your clients offers up a Super Bowl-winning football coach and a Grammy-winning recording artist for you to promote. That’s exactly what Dr. Scott Miller did this year with Blue Ties, the largest…

Healthcare, Marketing

Is Marketing Healthcare Like Marketing Shoes?

Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business…

Healthcare, Press Releases

Lenz Proudly Sponsors The Seventh Annual Blue Ties Luncheon for Prostate Cancer Awareness

Lenz is proud to be a Diamond-Level Sponsor of the seventh annual Blue Ties event for prostate cancer awareness, to be held Friday, September 11 at the Ritz-Carlton in Buckhead. The event benefits ProstAware, a locally based non-profit dedicated…

Healthcare, Marketing

9 of Our Best Healthcare Logos

One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we've developed over the years. Enjoy!

Healthcare, Public Relations

On the highest pollen count in two years, Lenz and WSB-TV were there

It was an incredibly busy pollen season for Atlanta Allergy & Asthma – both in terms of serving patients but also in terms of the practice’s presence in the media, highlighting its expertise as a leader in its space. Perhaps no…

Healthcare, Marketing

Why Lenz Chooses to Market Healthcare

One question we get a lot is, “With everything you could do with your life and your business, why do you choose to market healthcare?” For me the answer is simple: Because it’s rewarding. Marketing does many things—none greater than…

Healthcare, Marketing

Lenz and Atlanta Allergy and Asthma launch new visual brand and website

Lenz recently partnered with Atlanta Allergy and Asthma to develop a new practice logo, visual identity, and website. Founded in 1973, the AAA is the largest Allergy group in Atlanta with 18 locations and 18 board-certified physicians—and…

Branding/Design, Healthcare

Lenz Launches New Website for the Atlanta Center for Medical Research

The Atlanta Center for Medical Research (ACMR) is a national leader in conducting medical research studies since 1980. Lenz is proud to partner with ACMR to refine the organization’s brand image, launch a new web site, and promote the Center…

Branding/Design, Healthcare, Marketing

Three Reasons Why A Strong Brand Is More Important In Healthcare Than Any Other Industry

Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make.

Branding/Design, Healthcare, Marketing

5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency

Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term…

Healthcare, Public Relations

Lenz Interviewed by Politico for Story About Obamacare Advertising

Lenz Marketing Director Mike Killeen recently appeared in a feature article by the web site Politico regarding the insurance industry's Obamacare advertising strategies. The article, titled "It's not Obamacare, It's Business" by Kyle Cheney…

Healthcare, Press Releases

Lenz Rebrands Community Health Centers as YourTown Health

Lenz recently partnered with YourTown Health, a network of six Community Health Centers to develop and launch a new organizational brand. YourTown Health, formerly Palmetto Health Council, delivers preventative and curative medical services…

Healthcare, Press Releases

You Need to Know: Dr. Jon Wollenzien

Jon is CEO of YourTown Health, a group of six Community Health Centers that delivers preventative and medical services to underserved populations in the Meriwether, Pike, Lamar, Troup, Carroll, and South Fulton County communities. You may have…

Healthcare, Public Relations

When the Pollen Soars, the Media Calls Lenz

Springtime in Atlanta is beautiful, as the plentiful vegetation shakes off the winter cold and bursts forth with its gorgeous foliage. It also means everything in the city is about to turn yellow. Ah, yes, pollen season is here. And when you…

Branding/Design, Healthcare, Marketing, Press Releases

Lenz Launches “It Happens” Campaign for Resurgens Orthopaedics

Lenz’s newest campaign for Resurgens Orthopaedics debuted recently in households throughout the Atlanta area. The campaign includes television, print, web, and social media promotions throughout the year. The “It Happens” concept was…

Healthcare, Marketing, Public Relations

Success is in the Bag: Lenz PR Efforts Reap Rewards for Totes 2 Tots Suitcase Drive for Foster Children

Georgia Cancer Specialists's (GCS) Totes 2 Tots suitcase drive for foster children is an amazing event and one of Lenz's favorite of the year. New and nearly new suitcases, backpacks, diaper bags, totes, and duffel bags are collected at GCS…

Healthcare, Marketing

It all comes down to this (execution).

The goal is self-evident: With six minutes remaining, the Atlanta Falcons must take the ball from their 15 yard line, drive 85 yards, and score a touchdown to overcome a five point deficit and win the game.Head coach Mike Smith and offensive…

Healthcare, Marketing, Press Releases, Public Relations

High Heel Idea Kicks Resurgens Doctor into Spotlight: Dr. Gary Stewart Featured on Good Day Atlanta

When story ideas hit home, major media outlets are quick to respond. That was the case recently, when an idea from a Lenz PR team weekly meeting made it all the way to Good Day Atlanta on Fox 5, with a three-minute segment on the dangers high…

Healthcare, Marketing

The Weekly Check-Up Extends to Two Hours

Radio show adds extra hour starting Dec. 4 Would you like to check in with a doctor every week to keep up with vital healthcare news and information? You can, simply by turning on your radio to AM750 or Now 95.5 FM on Sunday afternoons. The…

Healthcare, Marketing, Press Releases

Lenz Launches The Weekly Check-Up with Dr. Bruce Feinberg

Good health and good living is at your fingertips with Atlanta’s newest healthcare news and information program—The Weekly Check-Up with Dr. Bruce Feinberg—airing Sundays at 3 p.m. on AM 750 and NOW 95.5 FM News/Talk WSB. The show, produced…

Healthcare, Marketing, Press Releases, Public Relations

ChemoOrders.Com: The Anatomy Of A PR Campaign

Presently, Lenz is orchestrating a PR campaign for ChemoOrders.com—a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner.

Healthcare, Marketing, Press Releases, Public Relations

Lenz Launches Better Eyesight Is In Your Future Campaign for Georgia Retina

Lenz recently launched a major media campaign for Georgia Retina—the largest retina-only private practice in Georgia—with the theme Better Eyesight Is In Your Future. The spring 2011 campaign on radio stations WSB 750AM and 95.5 FM focuses…

Branding/Design, Healthcare, Marketing

Lenz Enhances the Georgia Cancer Specialists Brand With New Identity

Georgia Cancer Specialists is getting a fresh new look just in time for spring. Designed by Scott Sanders, Creative Director at Lenz, the new look is an evolution of the existing logo with fresh graphics, a new typeface, and bright colors that…

Branding/Design, Healthcare, Marketing, Press Releases

Lenz Helps DeKalb Medical Launch Re-branding Effort

Lenz, an integrated marketing company located in Decatur, GA, recently assisted DeKalb Medical in launching a re-branding effort that includes a new hospital name and logo. Lenz also worked with the hospital and another agency, Milwaukee-based…

HOW WE WORK

The Weekly Check-Up

Launched in 2011 by Lenz Media, The Weekly Check-Up is a talk radio show that has helped educate, enlighten, and inform millions of listeners – and has equipped them to lead better, healthier lives. Discussions with our experts include the latest medical news and treatment options for a wide variety of illnesses and health-related issues.

Weekly Check-Up Atlanta includes in-studio interviews and caller questions fielded by featured guests and the show’s host, Dr. Bruce Feinberg. Listen live every Sunday from 3-5 p.m. on 95.5 WSB, or stream the show online at wsbradio.com.

“The success of The Weekly Check-Up in Atlanta motivated us to take the program to other markets,” said Lenz president and CEO, Richard Lenz. “We are excited to help the Tampa/St. Pete community better understand what they can do to take control of their health. And hopefully, we’ll entertain them in the process.”

Mika Rotunda is the high-energy host of The Weekly Check-Up in Tampa/St. Pete, offering listeners a go-to resource for the latest healthcare news, views, and tips for better living. Tune into the Weekly Check-Up Tampa every Saturday from 10-11 a.m. on 102.5 the Bone or stream the show online at theboneonline.com.

Want more Weekly Check-Up? Find us on LinkedIn, Soundcloud, and Twitter.