If you want to know how important marketing communications have been to the success of the Decatur Book Festival, just ask Executive Director Daren Wang.
“Without Lenz, the Decatur Book Festival as we know it wouldn’t exist,” he said. “From the festival’s inception, Lenz has been the driving force behind one of the most comprehensive and influential marketing efforts I have ever seen.”
As the festival enters its fifth year, excitement for the event continues to mount.
The annual Labor Day weekend bash on the Decatur Square has become the nation’s largest independent book festival and fourth largest overall. This Labor Day Weekend, more than 300 authors and tens of thousands of attendees from across the Southeast will converge in downtown Decatur for book signings, author readings, panel discussions, an interactive children’s area, live music, parades, cooking demonstrations, poetry slams, writing workshops, and more.
Lenz develops and manages every aspect of the festival’s marketing communications effort from strategy and brand development to implementation in key areas such as design, PR, web development, e-marketing, advertising, and signage.
Lenz was the first festival sponsor and has been a gold-level sponsor for every festival to-date. Lenz also hosts the author hospitality suite each year.
Lenz president and festival board member Richard Lenz said that promoting the book festival is at the heart of Lenz’s mission. “We are proud of our contributions to the festival,” he said. “But we are even prouder of our partnership with the team that puts on the event and our association with the Decatur community. Celebrating and promoting reading and literacy is the epitome of cause marketing.”
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2010-07-27 16:06:472010-07-27 16:06:47Lenz and the Decatur Book Festival: Building a Monster