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Marketing

Join Us For The AJC Decatur Book Festival Presented By DeKalb Medical On August 29-31

The event that Lenz helped launch in 2006 is again expected to draw more than 50,000 book lovers to the downtown Decatur square for a weekend of literature, music, food, and fun.

Working Efficiently To Improve The Quality And Quantity Of Your Creative Output

All creative endeavors require a mastery of the tools of the trade. A musician must have a full understanding of his or her instrument to create great music; proficiency with a mallet and chisel is essential for the creation of marble sculpture; a painter must be able to mix colors and use brushes before painting a masterpiece. The same understanding of graphic design tools is essential for creating a web site, annual report, or logo.

Creating A Lasting Legacy

Recently, the Jewish Federation of Greater Atlanta hired Lenz to develop the central communications piece for its multi-million dollar Legacy campaign—a 36-page book that makes the case for the endowment and aims to inspire a community to grow and support it.

LogMeIn Hamachi: Your Own, Private VPN

Accessing work computer files from home was easy after I found the right tool—LogMeIn Hamachi. Hamachi establishes a connection over the Internet that creates conditions very similar to that as if the computers were connected over a local area network.

ChemoOrders.com: The Anatomy Of A PR Campaign

Presently, Lenz is orchestrating a PR campaign for ChemoOrders.com—a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner. While it may not sound exciting, ChemoOrders.com may revolutionize the way cancer care is delivered to millions of patients...But only if people hear about it.

Components Of A Productive Brainstorming Session

Brainstorming sessions are integral to almost any creative pursuit. Here's some tips on how to conduct a successful brainstorming meeting.

Managing A Digital Photo Library: How I'm Coping

As I write this, I have taken more than 7,200 photos in four years, and my library keeps getting bigger. I needed a method to store all of these photos and keep them safeguarded.

Medical Marketing 101: How To Build An Effective Web Site

Ok, so you met with your practice partners and decided you need a web site. What’s next?

Medical Marketing 101: Do I Need A Web Site?

The title of this article poses one of the most frequent questions I am asked by physicians who are understandably reluctant to add to their long list of responsibilities. The questioner hopes the answer is no. The answer is yes. You need a web site.

There’s No Such Thing As…Too Much Communication

At Lenz, we are in the communications business because we believe information to be the most valuable commodity in existence. It is through communication—or the sharing of information—that each generation passes its experiences and wisdom to the next.

Thank You Clients! Highlights From 2007

Thanks to our clients, 2007 was another great year at Lenz! We worked on dozens of exciting projects and faced a number of new challenges.

Lenzmarketing.com Re-Launches With Content Management System

When we embarked on re-launching our web site, we knew that we needed to implement a content management system (CMS) to help our collaborators post and review content easily. Our web site had become stagnant, mainly due to the time it takes to create, review, and post new content.

Teacher: You Better Design That Logo In Black And White First!

Student: No problem! May I ask why?

Recent News + Views

Join Us For The AJC Decatur Book Festival Presented By DeKalb Medical On August 29-31

The event that Lenz helped launch in 2006 is again expected to draw more than 50,000 book lovers to the downtown Decatur square for a weekend of literature, music, food, and fun.

Working Efficiently To Improve The Quality And Quantity Of Your Creative Output

Creating A Lasting Legacy

Recently, the Jewish Federation of Greater Atlanta hired Lenz to develop the central communications piece for its multi-million dollar Legacy campaign—a 36-page book that makes the case for the endowment and aims to inspire a community to grow and support it.

LogMeIn Hamachi: Your Own, Private VPN

Accessing work computer files from home was easy after I found the right tool—LogMeIn Hamachi. Hamachi establishes a connection over the Internet that creates conditions very similar to that as if the computers were connected over a local area network.

ChemoOrders.com: The Anatomy Of A PR Campaign

Components Of A Productive Brainstorming Session

Brainstorming sessions are integral to almost any creative pursuit. Here's some tips on how to conduct a successful brainstorming meeting.

Managing A Digital Photo Library: How I'm Coping

As I write this, I have taken more than 7,200 photos in four years, and my library keeps getting bigger. I needed a method to store all of these photos and keep them safeguarded.

Medical Marketing 101: How To Build An Effective Web Site

Ok, so you met with your practice partners and decided you need a web site. What’s next?

Medical Marketing 101: Do I Need A Web Site?

The title of this article poses one of the most frequent questions I am asked by physicians who are understandably reluctant to add to their long list of responsibilities. The questioner hopes the answer is no. The answer is yes. You need a web site.

There’s No Such Thing As…Too Much Communication

At Lenz, we are in the communications business because we believe information to be the most valuable commodity in existence. It is through communication—or the sharing of information—that each generation passes its experiences and wisdom to the next.

Thank You Clients! Highlights From 2007

Thanks to our clients, 2007 was another great year at Lenz! We worked on dozens of exciting projects and faced a number of new challenges.

Lenzmarketing.com Re-Launches With Content Management System

When we embarked on re-launching our web site, we knew that we needed to implement a content management system (CMS) to help our collaborators post and review content easily. Our web site had become stagnant, mainly due to the time it takes to create, review, and post new content.

Teacher: You Better Design That Logo In Black And White First!

Student: No problem! May I ask why?

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