Name The Monster Contest
Following the success of Bookzilla — the Decatur Book Festival’s fire-breathing mascot — Lenz developed its archenemy, a three-headed, literary monster, and partnered with the Atlanta Journal-Constitution to launch the “Name the Monster” contest. The contest was promoted via social media platforms Facebook and Twitter, and with viral videos, and generated more than 1,500 name submissions in only two weeks. The winner: Bookie Monster.