There's No Such Thing As…Too Much Communication

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By Michael Killeen

It is through communication—or the sharing of information—that each generation passes its experiences and wisdom to the next.

At Lenz, we are in the communications business because we believe information to be the most valuable commodity in existence. It is through communication—or the sharing of information—that each generation passes its experiences and wisdom to the next. Afforded this head start, the next in line charge forward, reach new heights, and, over time, pass their lessons as well. The pattern is unending.

Communication, then, is a catalyst for progress. And so we take pride in our work. But for some, even progress is threatening. An example in our industry is the ubiquitous user-friendly technology that now offers amateurs access to the communication tools once reserved for the pros, including point-and-shoot digital cameras, easy-to-navigate design programs, and––gasp—web logs (or “blogs,” as the kids call them), by which anyone can be a journalist.

Fear and pride have led some to ask whether our work will retain value and be appreciated. And what about the half-cocked opinions that will infiltrate the media and envelop the minds of the unsuspecting? These personal and public concerns are not illogical, but they are unnecessary and misguided. Unnecessary because the marketplace of ideas, where the best policies and products—or at least the best-communicated ones—are selected, ensures that excellence is always recognized and rewarded. That means the best will continue to earn respect and fair compensation as long as their work is quality and persuasive—no matter what technological advances occur, or how many gain access to them. Misguided because communication creates progress even when its quality is not to the standards of The New York Times. Every blurry photograph, like every deranged blog entry, presents an unseen or unheard perspective that promotes an understanding of our world. And that is progress in itself.

—Filed under Marketing by Michael Killeen