LENZ ON MARKETING

Category Archives: Healthcare

Lenzer lands healthcare marketing teaching gig

02.20.17

Lenz VP of Marketing Mike Killeen recently began teaching healthcare marketing at Emory University’s Rollins School of Public Health as an adjunct professor. Mike teaches more than 50 graduate students who are pursuing a Masters in Public Health on a healthcare management track. The spring course began in January and runs through late April. Classes… Continue Reading

POSTED IN Healthcare, Press Releases

Lenz Proudly Sponsors Prostaware’s Eighth Annual Blue Ties event for Prostate Cancer Awareness

09.01.16

Lenz is proud to support the eighth annual ProstAware Blue Ties Luncheon, benefitting ProstAware, a nonprofit devoted to raising awareness of prostate cancer. The 2016 Blue Ties Luncheon will be held Friday, September 9 at the Ritz-Carlton Buckhead, and feature a keynote address from Vince and Barbara Dooley, the first family of Georgia Football, as… Continue Reading

POSTED IN Healthcare, Press Releases

Lenz Helps Develop Brand Identity for Cornerstone Medical Center

Lenz recently helped the former Hutcheson Medical Center in Fort Oglethorpe, Georgia re-open as Cornerstone Medical Center. Lenz partnered with the hospital’s leadership, employees, and community to develop the new name, logo, and visual identity. Cornerstone Medical Center CEO Jessica Long recently explained the inspiration for the hospital name. “The name comes from the Cornerstone… Continue Reading

POSTED IN Branding/Design, Healthcare

7 Thoughts on Healthcare Marketing

FEATURED

VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.

1. Marketing healthcare is noble work

It connects doctors and patients who need them

Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.

In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.

 Continue Reading

POSTED IN Healthcare, Marketing

Content is King in Healthcare, Too.

11.19.15

In the marketing industry, “content is king” is a popular cliché.

The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the Internet…” (see Netflix) and “No company is too small to participate” (see the millions of small businesses with a Wordpress blog).

“Content” is shorthand for the engaging parts of your web presence—the blogs, photos, and videos, for example—that intend to connect with audiences rather than convert, or sell. And while some think of content purely through the prism of search engine optimization, a proper content strategy holistically considers the entirety of the user experience (another cliché) from the search query through the on-site conversion.

In other words, getting people to your site is the first step, but they also need to find what they’re looking for, have a fulfilling visit, and eventually buy something from you.

 Continue Reading

POSTED IN Healthcare, Marketing

SCHEDULE AN APPOINTMENT

We’d love to learn more about your business—and how we
can help! Drop us a line to set up an appointment with one of our consultants.

Schedule an Appointment (Desktop)
Sending