Lenz on Marketing

You Should Know Eric J. Riesenberg

Eric J. RiesenbergHave you ever wondered how we ensure that the medicine we take, and that we give our children and loved ones, is safe and effective?

That’s Eric Riesenberg’s job, and it’s an important one. Eric is Director of Operations for the Atlanta Center for Medical Research (ACMR), a national leader in conducting medical research studies since 1980.

Under Eric’s leadership, ACMR is beginning a new phase in its already storied history by opening a new, state-of-the art research center that is truly the first of its kind. In the process, he may well change the face of pharmaceutical research forever.

Not bad for a 32-year-old.

Lenz is proud to partner with Eric and ACMR to refine the organization’s brand image, launch a new web site, and promote the Center through a PR and advertising campaign.

The new Atlanta Center for Medical Research is a $25 million relocation project from its initial design phase to its fully realized completion this month. The Center, located at the site of the former Southwest Atlanta Hospital Building, was entirely renovated and redesigned based on Eric’s forward-thinking vision. It is 150,000 square feet in all and features a revolutionary open-source structure, which adapts ACMR’s existing model to improve the overall quality of medical research across the industry.

In this model, other researchers have open access to the Center’s state-of-the-art equipment and highly-trained, expert staff for their own pharmaceutical research studies. Eric recognized the sheer size of the new Center as an opportunity to allow researchers without the infrastructure or proficiency in administering clinical trials to develop additional medications beyond what ACMR has the capacity for. This kind of progressive outlook reflects Eric’s passion for medical research and his confidence in ACMR’s potential to serve a greater societal purpose.

Additionally, Eric plans for ACMR’s new Center to be a revitalizing force in the Southwest, Atlanta neighborhood in which it is located. The Center will create an estimated 300 jobs by 2015, and he foresees that the community will be the primary source for filling these new jobs.

Now you know Eric J. Riesenberg.

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Join Me Saturday Night at Eddie’s Attic for the Album Release of “Eliot Bronson”

There’s a music happening this Saturday night at Eddie’s Attic in Decatur—and I hope to see you there!

Eliot Bronson—an Atlanta-based singer songwriter and great friend—is releasing his self-titled album, and it’s going to be an incredible show.

As some of you know, music has been a foundational element of Lenz since our inception. It inspires us, teaches us, and provides an escape whenever the daily grind threatens to wear us down. Over the last few years, Lenz has developed a more formal relationship with music by throwing and supporting fundraisers, promoting artists, and even performing!

Lenz’s newest and most significant music project to date is Saturn 5 Records, a music label we are launching with the release Eliot’s new album. The record came out yesterday and has been receiving national and international attention even before it has been released to the public. Tracks have been getting added to playlists at radio stations and Eliot can be heard on Sirius Radio.

The album has already received acclaim and attention from Paste magazine, Country Music Television (CMT), People magazine, Acoustic Guitar World, No Depression magazine, and many more. It’s even No. 1 in Belgium!

It can be purchased as a CD or Limited Edition Vinyl here or downloaded here.

“Eliot Bronson” was recorded live in Nashville earlier this year and produced by Dave Cobb, who is the hottest producer today in the category known as Americana (think Lucinda Williams and Ryan Adams).

Cobb also produced Jason Isbell’s Southeastern, the best-selling album of the past year, which won Album of the Year at last month’s Americana Honors and Awards show, and Isbell won Artist of the Year.

Also, Cobb’s work on Sturgill Simpson’s Metamodern Sounds in Country Music helped him win Emerging Artist of the Year. He’s been profiled in Rolling Stone magazine and by The Wall Street Journal.

As for Eliot, I’ve been listening to music for a very long time, and he’s as talented as they get. I’m not alone: Eliot a few weeks ago won Creative Loafing Best Songwriter in Atlanta. The record is a masterpiece. Everyone who’s heard it agrees. I know you will too.

See you Saturday. Here are the details, and hurry, because it is going to be a sellout.

Eliot Bronson Record Release Party

Eddie’s Attic in Decatur

Saturday, October 25 at 9:30 p.m.

Tickets at EddiesAttic.com

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Recapping #SocialShakeUp 2014

ssu_landing_logo

The Lenz team recently went to The Social Shake-Up, a two-day conference held by Social Media Today that convenes the most innovative leaders of social media and technology to discuss the rapidly changing ways we communicate with our audiences.  Continue reading

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Feminism in the Media: Cultural Progress or Advertising Gimmick?

As anyone who has watched an episode of Mad Men can attest, the advertising industry has a long history of objectifying women.

PicMonkey Collage

A Del Monte Ketchup ad from the 1950s and a Carl’s Jr. ad from present day.

Thanks to both the long-standing tradition of excluding women from creative directorship positions, as well as the propagation of the age-old argument that “sex sells,” advertising has become a male-dominated industry with a penchant for degrading women on a regular basis. Continue reading

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Is Marketing Healthcare Like Marketing Shoes?

Is marketing healthcare like marketing shoes?

Well, kind of.

Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy patient.

But in many ways, marketing is marketing—whether for medical services or sneakers. Either way, your job is to communicate the value of your product to your audience in order to change or reinforce their behavior.

I’ve spent more than 20 years marketing healthcare organizations, so, yes, I do consider it a specialized field. But, if you’re a doctor, practice manager, or hospital administrator, don’t forget the basics.

Your prospective patients want value. They want to make choices with confidence. And most of all, they want to associate with brands, organizations and products that reinforce their views of themselves.

If the shoe fits, your audience will wear it.

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9 of Our Best Healthcare Logos

One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we’ve developed over the years. Enjoy!

Lenz Marketing's Best Healthcare Logos

Lenz Marketing’s Best Healthcare Logos

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Assessing the Good and Evil of Native Advertising

You may have seen them hiding unassumingly amid the endless listicles and personality quizzes on the entertainment site, BuzzFeed—discreetly sandwiched between “57 Things Beyoncé Can Teach You About Life” and “Which 90s Boy Band Member Are You?”

They mimic the shareable headlines and snappy writing style that have become characteristic of BuzzFeed content, and save for the small text at the bottom of the article reading “Promoted by Texaco,” you might have never known you were looking at a paid advertisement.

Enter: native advertising.

Continue reading

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Why Lenz Chooses to Market Healthcare

One question I get a lot is, “With everything you could do with your life and your business, why do you choose to market healthcare?”

For me the answer is simple: Because it’s rewarding.

Marketing does many things—none greater than to help people make informed decisions. With healthcare, everyday decisions can mean the difference between life and death.

Now, I know that some who are listening think of marketing as the dark side of business, solely concerned with making the cash register ring.

But that doesn’t have to be true.

Great marketing connects good products with people who want and need them. Healthcare marketing should be no different.

When Lenz works with a leading hospital, physician practice, or healthcare non-profit, we know that we are helping more people stay healthy and receive high-quality care.

And that feels pretty good.

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“The Decision”: Four Years Later, Life Still Runs On Emotion!

Four years ago today, a professional athlete did what we want all professional athletes to do. He decided that money wasn’t the most important thing—winning championships, having great teammates, and helping his community were. And the public was outraged.

I’m talking of course about Lebron James’s infamous decision to take his “talents to South Beach” and play for the Miami Heat. But primarily, I’m talking about the televised announcement called “The Decision” and the fallout that ensued. Continue reading

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8 Traits of a Knockout Website [INFOGRAPHIC]

Can you cross all 8 off your list? Click the image for a full view!

 

Web-tips-infographic

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