Lenz on Marketing

Worthmore Jewelers shines in CBS46 feature story

On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast.

Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based watch and leather goods brand, Shinola; the organization’s “cause-driven” approach to manufacturing; and how these keep-it-local business values parallel with those of small retailers, like Worthmore Jewelers, who carry their products. Continue reading

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22 Reasons Why We Love Working at Lenz

Today is Lenz’s 22nd Birthday! In honor of the past 22 years, we’ve put together a list of reasons why we love working here. Continue reading

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The Value of Brand Consistency

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

  1. 1. A consistent message
  2. 2. In a variety of settings
  3. 3. Over a period of time

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Lenz Launches Dental Specialists of America Branding and Marketing Program

Lenz recently developed a partnership with Dental Specialists of America to help market its in-house specialty dentistry care services.

Lenz created the DSA logo, brand identity, and website—and has launched a digital and direct marketing campaign as well.

Many thanks to DSA for the opportunity to work on this exciting project!

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Is My Logo Important?

Lenz has been marketing our clients for almost 22 years, and this is the No. 1 question we hear. I understand why.

After all, with the numerous aspects of a product or service to consider, do customers really make buying decisions based on something as simple as a logo?

You might be surprised.

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5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency

Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered!

Sometimes developing a great long-term relationship depends on getting off to a good start. Here are five easy steps to set yourself up for success.

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Is Netflix’s On-Demand Approach Worth Sacrificing Social Media Interactions?

This past weekend, thousands of people, young and old, celebrated a magical holiday. Forget Valentine’s Day—I’m talking about the premiere date of the second season of House of Cards.

Everyone who has a Netflix account—or access to their sister’s boyfriend’s Netflix account (guilty)—holed up in front of their TV or tablet this weekend to binge watch the new season of the gripping political drama.

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The Best Super Bowl Commercials of 2014

We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it.

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10 Steps to a Social Media Slam Dunk—Demonstrated by the World’s Favorite Sandwich Cookie

What do your company and the most famous cream-filled chocolate cookie have in common?

If the answer is nothing, perhaps you should rethink that.

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Getting Personal: How ‘Empathy Marketing’ Nets Customers

Over the weekend, I watched Spike Jonze’s latest project, Her. Set in the not-so-distant future, the film follows the life of Theodore, a writer at a handwritten letter company. Theodore writes beautiful and heartfelt letters, personalized for each customer to send to his or her significant other. My first thought: A handwritten letter company? How improbable. That would never succeed, especially in the future.  

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