Lenz on Marketing

“The Decision”: Four Years Later, Life Still Runs On Emotion!

Four years ago today, a professional athlete did what we want all professional athletes to do. He decided that money wasn’t the most important thing—winning championships, having great teammates, and helping his community were. And the public was outraged.

I’m talking of course about Lebron James’s infamous decision to take his “talents to South Beach” and play for the Miami Heat. But primarily, I’m talking about the televised announcement called “The Decision” and the fallout that ensued. Continue reading

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8 Traits of a Knockout Website [INFOGRAPHIC]

Can you cross all 8 off your list? Click the image for a full view!

 

Web-tips-infographic

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Lenz Helps Amplify Decatur Raise $20,000

This weekend, Amplify Decatur took over Eddie’s Attic with five incredible concerts in three short days. More than 700 people came to the shows, which raised $20,000 for Decatur Cooperative Ministry, an organization that works to alleviate homelessness in Decatur and DeKalb County. Continue reading

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New Titles, New Faces, and New Endeavors at Lenz

Things are heating up at Lenz, and we’ve got a lot of exciting happenings to report! Read on for a quick rundown of the latest newz from Lenz.

Lenz Marketing Continue reading

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Recapping #DSUM14

The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up on the latest trends and best practices in digital marketing, and rubbed elbows with other highly successful marketing professionals in attendance. Continue reading

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Sometimes the best answer is “It depends.”

A mutual acquaintance recently introduced me to a local business owner, describing me as a “marketing guru.” Before I could finish blushing, my new friend asked me how to market his business. In return, I asked him how I should dress next Tuesday.

No, I wasn’t losing my mind, just trying to make this point: It depends. Continue reading

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Worthmore Jewelers shines in CBS46 feature story

On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast.

Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based watch and leather goods brand, Shinola; the organization’s “cause-driven” approach to manufacturing; and how these keep-it-local business values parallel with those of small retailers, like Worthmore Jewelers, who carry their products. Continue reading

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22 Reasons Why We Love Working at Lenz

Today is Lenz’s 22nd Birthday! In honor of the past 22 years, we’ve put together a list of reasons why we love working here. Continue reading

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The Value of Brand Consistency

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

  1. 1. A consistent message
  2. 2. In a variety of settings
  3. 3. Over a period of time

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Lenz Launches Dental Specialists of America Branding and Marketing Program

Lenz recently developed a partnership with Dental Specialists of America to help market its in-house specialty dentistry care services.

Lenz created the DSA logo, brand identity, and website—and has launched a digital and direct marketing campaign as well.

Many thanks to DSA for the opportunity to work on this exciting project!

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