Four years ago today, a professional athlete did what we want all professional athletes to do. He decided that money wasn’t the most important thing—winning championships, having great teammates, and helping his community were. And the public was outraged.
I’m talking of course about Lebron James’s infamous decision to take his “talents to South Beach” and play for the Miami Heat. But primarily, I’m talking about the televised announcement called “The Decision” and the fallout that ensued. Continue reading →
The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up on the latest trends and best practices in digital marketing, and rubbed elbows with other highly successful marketing professionals in attendance. Continue reading →
A mutual acquaintance recently introduced me to a local business owner, describing me as a “marketing guru.” Before I could finish blushing, my new friend asked me how to market his business. In return, I asked him how I should dress next Tuesday.
No, I wasn’t losing my mind, just trying to make this point: It depends. Continue reading →
On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast.
Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based watch and leather goods brand, Shinola; the organization’s “cause-driven” approach to manufacturing; and how these keep-it-local business values parallel with those of small retailers, like Worthmore Jewelers, who carry their products. Continue reading →