Topic: Marketing

Why Facebook Makes Marketing Sense To Reach Women Over Fifty-five

It seems that I’m not alone in my enjoyment of Facebook technology. The news reveals that I’m part of the online community’s fastest growing demographic. Read more...

Ellie Wants French Fries

Ellie wanted french fries after she scribbled a letter that resembles McDonald's logo. Read more...

Best Marketing Advertising Company In Atlanta?

I was recently in a meeting with a prospective client, and she asked me if Lenz was the best marketing company in Atlanta for her particular business. Read more...

Lenz Launches Web Site And Brand Campaign For Jewish Federation Of Greater Atlanta

The Jewish Federation of Greater Atlanta now presents a new face to the community thanks to a recently launched web site and brand campaign created in partnership with Lenz Marketing. Read more...

ChemoOrders.com: The Anatomy Of A PR Campaign

Presently, Lenz is orchestrating a PR campaign for ChemoOrders.com--a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner. Read more...

Join Us For The AJC Decatur Book Festival Presented By DeKalb Medical On August 29-31

The event that Lenz helped launch in 2006 is again expected to draw more than 50,000 book lovers to the downtown Decatur square for a weekend of literature, music, food, and fun. Read more...

Creating A Lasting Legacy

Recently, the Jewish Federation of Greater Atlanta hired Lenz to develop the central communications piece for its multi-million dollar Legacy campaign—a 36-page book that makes the case for the endowment and aims to inspire a community to grow and support it. Read more...

Medical Marketing 101: How To Build An Effective Web Site

Ok, so you met with your practice partners and decided you need a web site. What’s next? Read more...

Medical Marketing 101: Do I Need A Web Site?

The title of this article poses one of the most frequent questions I am asked by physicians who are understandably reluctant to add to their long list of responsibilities. The questioner hopes the answer is no. The answer is yes. You need a web site. Read more...

Thank You Clients! Highlights From 2007

Thanks to our clients, 2007 was another great year at Lenz! We worked on dozens of exciting projects and faced a number of new challenges. Read more...

There's No Such Thing As…Too Much Communication

At Lenz, we are in the communications business because we believe information to be the most valuable commodity in existence. It is through communication — or the sharing of information — that each generation passes its experiences and wisdom to the next. Read more...

Topic: Design

Lenz Enhances The Georgia Cancer Specialists Brand With New Identity

Georgia Cancer Specialists is getting a fresh new look just in time for spring. Read more...

Bookzilla Erupts!

Once upon a summer's day, Daren and Tom, the masterminds that thought up the Decatur Book Festival, asked Lenz to create a the identity for the 2009 festival. Read more...

Lenz Sparks Interest In Michael Connelly's New Book

Recently, the publicist for internationally best-selling author Michael Connelly came to Lenz for help with a small idea she hoped would have a big impact at this year's Book Expo America conference. Read more...

Working Efficiently To Improve The Quality And Quantity Of Your Creative Output

All creative endeavors require a mastery of the tools of the trade. A musician must have a full understanding of his or her instrument to create great music; proficiency with a mallet and chisel is essential for the creation of marble sculpture; a painter must be able to mix colors and use brushes before painting a masterpiece. The same understanding of graphic design tools is essential for creating a web site, annual report, or logo. Read more...

Components Of A Productive Brainstorming Session

Brainstorming sessions are integral to almost any creative pursuit. Here's some tips on how to conduct a successful brainstorming meeting. Read more...

Teacher: You Better Design That Logo In Black And White First!

Student: No problem! May I ask why? Read more...

Topic: Technology

Good Customer Service Is Effective Marketing For Fry's Electronics

One of our new flat-panel displays that I bought at Fry's stopped working, so I needed to exchange it. One problem: misplaced receipt. Due to good customer service, I was able to exchange it today. Read more...

LogMeIn Hamachi: Your Own, Private VPN

Accessing work computer files from home was easy after I found the right tool — LogMeIn Hamachi. Hamachi establishes a connection over the Internet that creates conditions very similar to that as if the computers were connected over a local area network. Read more...

Managing A Digital Photo Library: How I'm Coping

As I write this, I have taken more than 7,200 photos in four years, and my library keeps getting bigger. I needed a method to store all of these photos and keep them safeguarded. Read more...

Lenzmarketing.com Re-Launches With Content Management System

When we embarked on re-launching our web site, we knew that we needed to implement a content management system (CMS) to help our collaborators post and review content easily. Our web site had become stagnant, mainly due to the time it takes to create, review, and post new content. Read more...

Topic: Press Releases

Lenz And The Decatur Book Festival: Building A Monster

If you want to know how important marketing communications have been to the success of the Decatur Book Festival, just ask Executive Director Daren Wang. Read more...

Red Eye Gravy Records Officially Launched At May 28 Event Featuring First Artist On Label

Nathan Beaver Introduces Record Label, Universal You to Atlanta Community with Two Live Performances Read more...

The George Winston Concert:
An Insider’s Review

Eddie & Agnes Concert Series Paired Decatur Greats Eddie’s Attic and Agnes Scott College Read more...

Lenz Featured On WSB Evening News Story About Georgia’s Employment Progress

WSB-TV recently contacted Lenz, Inc., a full-service marketing company in downtown Decatur, about its current business growth and its projected growth for the future. Read more...

Lenz Creative Department Designs Its Own Space

The space was first introduced during the 2009 AJC Decatur Book Festival, when it was used as the Lenz Author and Media Hospitality Suite. Read more...

Web Developer Ricky Pattillo Joins Lenz

Pattillo Brings Over 12 Years of Programming Experience to Lenz. Read more...

Fourth Annual AJC Decatur Book Festival Presented By DeKalb Medical Draws Rave Reviews From Authors And Fans

Largest Independent Book Festival in the Country ‘Comes of Age’ Read more...

Abby Nelms Joins Lenz

Lenz continues to expand with the addition of its newest team member, Public Relations Assistant Abby Nelms. Read more...

Lenz Coordinates Successful Press Launch For AJC Decatur Book Festival Presented By DeKalb Medical

Lenz recently coordinated the press launch for the largest independent book festival in the country, the Atlanta Journal-Constitution Decatur Book Festival presented by DeKalb Medical (DBF), at Eddie's Attic in downtown Decatur. Read more...

Lenz Launches New Web Site For Leadership DeKalb

Leadership DeKalb has a new look and added functionality thanks to a grant from AT&T and help from Lenz, Inc., a Decatur marketing, public relations and design firm. Read more...

Lenz Adds Tali Toland To Marketing Team

Lenz has added a marketing manager position to focus on efforts with the Jewish Federation of Greater Atlanta (JFGA). Read more...

Lenz Creates A Monster: Art Director Develops Graphic Identity For Fourth Decatur Book Festival

As the fourth AJC Decatur Book Festival approaches, Lenz continues to play an integral role in the planning, marketing and graphic identity of the annual Labor Day weekend event. Read more...

Thank You Clients! Highlights From 2008

Thanks to our clients, 2008 was another great year at Lenz! We worked on dozens of exciting projects and embraced a number of new opportunities. Here are just a few of the highlights. Read more...

Lenz Music Raises More Than $5,000 For Two Atlanta Non-profit Cancer Groups

The October 26 sellout show was headlined by Johnny Clash — a band comprised of Lenz president/CEO Richard Lenz, marketing director Michael Killeen, art director Scott Sanders, and honorary Lenz director of security, Shawn Vinson. Read more...

Lenz Sponsorship Of Low Country Boil Benefits City Schools Of Decatur

Lenz was proud to sponsor the eighth annual Low Country Boil Oct. 23 to benefit the Decatur Education Foundation. The primary fund-raising event for the Decatur Education Foundation, more than 300 people attended this year’s gala, which brought in more than $15,000 in sponsorship dollars. Read more...

Lenz Music And Eddie’s Attic Present A Benefit Concert For Cancer Education And Support

Lenz Music and Eddie’s Attic are throwing a benefit concert for two local cancer non-profits dedicated to cancer education and support — and we hope you’ll attend Read more...

Lenz, Inc. Adds New Service Line To Company: BBQ

Local Firm Wins Another Coveted Award Read more...

Lenz Selects Summer Intern

Lenz, a marketing and design company located in Decatur, has selected Kristen Englert, a recent Collins Hill High School honor graduate, to fill its lone summer internship position. Read more...

Lenz Celebrates Nearly 16 Years In Decatur With Installation Of Voice Mail System

New service allows Marketing Group to capture, retrieve incoming messages with minimal human intervention Read more...

Lenz Helps DeKalb Medical Launch Re-branding Effort

Local Hospital Introduces New Name, Logo, and Advertising Campaign Read more...

Lenz Celebrates Fifteenth Anniversary

Marketing Firm Continues to Achieve Record Annual Growth Read more...

Lenz Wins Three Gold Kaleidoscope Awards

Local Marketing Firm Receives Top Prizes at Annual Southeast Festivals and Events Conference for Poster and Web Site Designs Read more...