POSTED IN Lenz General
LENZ ON MARKETING
The end of the year is fast approaching, and many of us are simultaneously looking backward and forward. We take a moment to assess our personal, professional, and spiritual progress as we complete yet one more orbit around the sun, and wonder what the next trip will bring. We Americans are strivers who believe life… Continue Reading
It’s been a big year for our friends at SouthCoast Health. Lenz has proudly partnered with the practice to launch its new brand, develop a new website, and film a TV commercial that’s currently airing throughout the Low Country. We are also using print media to continue to define the notion of “Total Wellness.” Each… Continue Reading
POSTED IN Branding/Design
Miranda Madar knew from the time she was a 16-year-old high school student in the Bronx, N.Y. that she wanted to work in advertising. That was when Madar, now Resurgens Orthopaedics’ Director of Marketing, earned an internship with YM magazine. So perhaps it was not surprising that someone so determined would not give up… Continue Reading
POSTED IN You Should Know
VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation.
1. Marketing healthcare is noble work
It connects doctors and patients who need them
Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the purpose of marketing is to connect people with products and services they desire.
In turn, healthcare marketing exists to connect patients with healthcare providers and services that can help them stay healthy, get well, and live better lives.
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