LENZ ON MARKETING

Monthly Archives: November 2015

Content is King in Healthcare, Too.

11.19.15

In the marketing industry, “content is king” is a popular cliché.

The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the Internet…” (see Netflix) and “No company is too small to participate” (see the millions of small businesses with a Wordpress blog).

“Content” is shorthand for the engaging parts of your web presence—the blogs, photos, and videos, for example—that intend to connect with audiences rather than convert, or sell. And while some think of content purely through the prism of search engine optimization, a proper content strategy holistically considers the entirety of the user experience (another cliché) from the search query through the on-site conversion.

In other words, getting people to your site is the first step, but they also need to find what they’re looking for, have a fulfilling visit, and eventually buy something from you.

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POSTED IN Healthcare, Marketing

You Should Know: Eric Betts

11.13.15

Vladimir Putin. Tony Blair. Silvio Berlusconi. George W. Bush. Eric Betts got to see them all up close. As a regional representative based in Savannah for former U.S. Senator Saxby Chambliss, Betts helped to serve as part of the 2004 G-8 Summit welcoming committee at Hunter Army Airfield when world leaders arrived for the event… Continue Reading

POSTED IN You Should Know

The Power of the Past: Nostalgia Marketing

11.11.15

We’ve all experienced the moment when a song on the radio instantly transports you back to the exact place and time you first heard it. Or when the aroma of a food or perfume immediately brings to mind a particular memory from your past. That feeling is nostalgia, and it’s an undeniably powerful psychological trigger. And… Continue Reading

POSTED IN Marketing

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