Case Study: Decatur Book Festival

If you want to know how vital marketing communications have been to the success of the Decatur Book Festival, just ask Executive Director Daren Wang. “Without Lenz, the Decatur Book Festival as we know it wouldn’t exist,” he said. “From the festival’s inception, Lenz has been the driving force behind one of the most comprehensive and influential marketing efforts I have ever seen.”

The annual book bash on the Decatur square has become the nation’s largest independent literary festival and fourth biggest overall. Every Labor Day Weekend, more than 300 authors and tens of thousands of attendees from across the country converge on downtown Decatur for book signings, author readings, panel discussions, an interactive children’s area, live music, parades, cooking demonstrations, poetry slams, writing workshops, and more.

All this without a dollar spent on paid media.

Lenz develops and manages every aspect of the festival’s communications effort, from marketing strategy and brand development to implementation in key areas such as PR, digital marketing, web and mobile app development, and graphic design.

Lenz was the first festival sponsor and has been a gold-level sponsor for every festival to-date.

Lenz president and founding board member Richard Lenz said that promoting the book festival is at the heart of Lenz’s mission. “We are proud of our contributions to the festival, but we are even prouder of our partnership with the team that puts on the event and our association with the Decatur community. Celebrating and promoting reading and literacy is the epitome of cause marketing.”

As the Decatur Book Festival approaches its tenth anniversary, Lenz’s contributions to its success remain among our proudest accomplishments.

 

 

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