LENZ ON MARKETING

Monthly Archives: October 2015

Lenz’s SouthCoast Health Commercial Wins Davey Award

10.26.15

Lenz is thrilled to have won a 2015 Silver Davey Award in the Healthcare (non-hospital category) for its 30-second SouthCoast Health “Total Wellness” TV commercial. The Davey Awards is an international creative awards competition focused exclusively on honoring outstanding work from the best small firms worldwide. The 2015 Davey Awards received nearly 4,000 entries from… Continue Reading

POSTED IN Branding/Design, Healthcare, Marketing

Case Study: SouthCoast Health

10.15.15

Based in Savannah, Georgia, SouthCoast Medical Group long ago established itself as one of the region’s preeminent healthcare organizations, with more than 80 physicians offering primary care, women’s health, pediatrics, and multi-specialty services to patients throughout the Low Country and Coastal Empire. But Southcoast’s brand did not match the quality of care it offered, and its story was not being told. Lenz proudly partnered with Southcoast, helping to refine its practice name, develop a new logo and website, and launch a strategically integrated marketing campaign that produced measurable results. MORE

POSTED IN Case Studies, Healthcare Case Study

Case Study: Decatur Book Festival

If you want to know how vital marketing communications have been to the success of the Decatur Book Festival, just ask Executive Director Daren Wang. “Without Lenz, the Decatur Book Festival as we know it wouldn’t exist,” he said. “From the festival’s inception, Lenz has been the driving force behind one of the most comprehensive and influential marketing efforts I have ever seen.” MORE

POSTED IN Case Studies, Non-Profit Case Study

Case Study: Affinity Stoneworks

10.14.15

Affinity Stoneworks—a best-in-class kitchen and bath renovation company—has been a well-run Atlanta business from its inception in 1997. Affinity fabricates and installs counter tops, cabinetry, flooring, kitchens, baths, and other high-end remodeling projects; and offers choices from rare collections of exotic granites, natural and engineered stones, designer tiles, sinks, mouldings, trims, and accessories. MORE

POSTED IN Case Studies, Other Case Study

Meet Chelsea Hoag, Media Coordinator

10.13.15

If you’ve been keeping tabs on the media world, you’ve heard about the rise of content marketing; a fun, unique way of building an audience through the distribution of relevant marketing information in the form of specialized content. Lenz has been hip to the content marketing game since the beginning, but when we see an… Continue Reading

POSTED IN Lenz General

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