LENZ ON MARKETING

Monthly Archives: September 2015

How Do You Market Healthcare?

09.29.15

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t just patients. They are fathers, mothers, sons, and daughters—in other words the same people who buy… Continue Reading

POSTED IN Healthcare, Marketing

Lenz flexes its PR muscles for ProstAware

09.28.15

It’s not every day that one of your clients offers up a Super Bowl-winning football coach and a Grammy-winning recording artist for you to promote. That’s exactly what Dr. Scott Miller did this year with Blue Ties, the largest annual event for the nonprofit that he founded, ProstAware, in the form of Joe Gibbs and… Continue Reading

POSTED IN Healthcare, Public Relations

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