LENZ ON MARKETING

Monthly Archives: January 2012

Branding Is the Invisible Hand of Business

01.06.12

Coke and Pepsi; Target and Wal Mart; CNN and Fox News. Each brand carries an emotional punch, baggage perhaps, and often strong loyalties and opposition. Your brand is the first thing your customers think about you and the lasting memory they carry away from an encounter. It’s what they say about you behind your back…. Continue Reading

POSTED IN Marketing

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